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    This document is the table of contents for the book "The Economic Naturalist" by Robert H. Frank. The book uses examples from everyday life to explain economic principles such as supply and demand, product design, pricing strategies, and how social and self-interest can diverge. It explores topics like why workers earn different salaries, discount pricing, signals in the marketplace, informal personal relationships, and more. The book has 11 chapters and uses everyday situations to make economics more accessible and understandable.

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    This document is the table of contents for the book "The Economic Naturalist" by Robert H. Frank. The book uses examples from everyday life to explain economic principles such as supply and demand, product design, pricing strategies, and how social and self-interest can diverge. It explores topics like why workers earn different salaries, discount pricing, signals in the marketplace, informal personal relationships, and more. The book has 11 chapters and uses everyday situations to make economics more accessible and understandable.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    337 views3 pages

    The Economic Naturalist: Robert H. Frank

    Uploaded by

    Archish Raval
    This document is the table of contents for the book "The Economic Naturalist" by Robert H. Frank. The book uses examples from everyday life to explain economic principles such as supply and demand, product design, pricing strategies, and how social and self-interest can diverge. It explores topics like why workers earn different salaries, discount pricing, signals in the marketplace, informal personal relationships, and more. The book has 11 chapters and uses everyday situations to make economics more accessible and understandable.

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    © All Rights Reserved
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    of 3

    ROBERT H.

    FRANK

    THE ECONOMIC
    NATURALIST
    Why Economics Explains
    Almost Everything
    Contents

    Acknowledgements be
    Introduction 1
    Rectangular Milk Cartons and Cylindrical Soft-
    Drinks Cans: The Economics of Product Design 15
    Free Peanuts and Expensive Batteries: Supply and
    Demand in Action 32
    Why Equally Talented Workers Often Earn
    Different Salaries and Other Mysteries of the
    World of Work %
    W h y Some Buyers Pay More Than Others: The
    Economics of Discount Pricing 74
    High Heels and School Uniforms: The Divergence
    of Social and Self-interest 100
    The Myth of Ownership 116
    Contents

    7 The Biggest Dog Wins the Bone: Decoding


    Marketplace Signals 138
    8 The Economic Naturalist Hits the Road 155
    9 First Come, First Served: Psychology Meets
    Economics 171
    10 The Quest for Love and Money: The Informal
    Market for Personal Relationships 192
    11 Two Originals 208
    Parting Thoughts 213
    Notes 218
    Index 233

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