BRAINSTORM DESIGNED BY: ___________________________ ON: ___/___/______

GOALS/MISSON VALUE PROPOSITION KEY PARTNERSHIPS & SUPPORTS

What are your personal goals? What What makes your business valuable? How is it different or better than others? Will you have any partnerships? Who
are your goals for the business? What problem is the business solving? is the management team? How do
you want/need to be supported?

EXPECTED BARRIERS KEY RESOURCES

What barriers do you expect to run Think about resources and supports
into? as ways you can address barriers.

KEY ACTIVITIES CUSTOMERS FUNDING & REVENUE

What will your business be doing? What will your products/services be? Who will your customers be? Why How do you plan to fund start-up?
would they buy your product/service? How will you make money over time?

CEED Idea Lab Adapted from: Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.