BTS-VIN(S)-04.19-0694 Reg. No. B.Tech. Degree VII Semester’ Supplementary Examination nL Mm. VL. VIL Vill (@) ) © @ © oO ® @) @ @ (a) (b) @) (b) @ (b) (a) (b) (a) (b) (@) b) (a) ) (@) (b) April 2019 CS/EC/EE/IT GE 15-1701 PRINCIPLES OF MANAGEMENT (2015 Scheme) Maximum Marks : 60 PART A (Answer ALL questions) (10x 2=20) List the rules of scientific management. Differentiate between co-ordination and co-operation, What are the objectives of co-operatives? Explain different types of productivit Differentiate between technical feasibility and economic viability. Distinguish between recruitment and selection. What is atrial balance and how is it prepared? How a consumer market is different from industrial market? ‘What do you mean the time value of money? Give example. Enumerate the procedure of filing a patent application. PART B (4 10=40) Explain the different processes of management. Explain the principles on which an organization is designed. OR Explain three common organization structures with the help of line diagrams. Distinguish between joint stock and state ownership explaining the merits and demerits of both: Explain the methods of measuring productivity of a service sector company. Derive the equation for Economic Order Quantity and Total minimum Cost for an inventory control system variable depletion and instantaneous procurement. OR What are the methods of material requirement planning? Explain. Explain how you will prepare a preliminary project report. What are the different sources of recruitment? Explain. Write short note on market segmentation, OR Explain the 4 ps of marketing Distinguish between standard costing and marginal costing. Explain the marginal utility curve with example. Explain how inflation and deflation affect the GDP and trade deficit of a country. OR Write short note on ownership of patent and its commercialization, Write short notes on licensing and technology transfer. te