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MNGT6382 IT and Organisational Performance PDF
MNGT6382 IT and Organisational Performance PDF
MNGT6382
IT and Organisational
Performance
Session 1, 2015
business.unsw.edu.au/agsm
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Published in 2015 by
UNSW Australia Business School
UNSW Australia
Sydney NSW 2052
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IT and Organisational Performance
Course overview
ITOP 2015
Contents
Course Calendar 1
Session 1, 2015 1
Course outline 2
Course structure 9
Assessment 10
Summary of requirements 10
Assessment 1 – Online Participation 11
Assessment 2 – T
he Vermont Teddy Bear case study 12
Assessment 3 – I T and Organisational Performance 13
Assessment 4 – Final exam 15
Learning technology 16
Course materials 16
eLearning 16
Acknowledgements 20
Course leader 20
Appendices 21
Course Calendar
Session 1, 2015
IT & Organisational Performance
MBA (Executive)
Assessment due
Week no. Week begins Unit
(% weighting)
1 (Intro) 2 February 1
2 9 February 2
3 16 February 3
4 23 February 4
6 9 March 6
Assessment 1
7 16 March 7
(15%)
8 23 March 8
9 30 March 9
11 20 April 11
12 27 April 12
Course overview 1
Course outline
When you have completed this course, you will be able to:
• outline frameworks and models that describe the management of IT
• reflect on your experiences with IT in your organisation
• apply the frameworks and models to analyse your experiences with
managing IT
• develop critical analytical skills in using the frameworks and models
• develop strategies to more effectively manage IT
• assess critical issues in managing IT and ebusiness.
The course contains four sections. Each section focuses on a different aspect
of managing IT. The sections are:
Unit 1-3
Section 1
Managing IT in
organisations Unit 4-6
Section 2
Capturing business value
from the IT function Unit 7-9
Section 3
Unit 10-12
IT-basedchange
Section 4
Special topics
Course overview 3
Unit 3: Roles and responsibilities
This unit considers the management processes, roles and skills required to
manage the IT function. We address the importance of the people involved
in IT management. We also explore the key role in determining the success
or failure of the IT activity of an organisation that can be played by the
Chief Executive Officer (CEO), Chief Information Officer (CIO) and the
Board of Directors
Classifications are presented for the differing approaches of a CEO to the
IT function within a business. We examine the way the CEO’s perspective
shapes the attitudes of the executive team and the climate of the
organisation in its approach to harnessing the IT effort of the organisation,
as it seeks to add value and provide competitive advantage. Similarly, we
examine the ways in which a CIO adds value to an organisation. The
Board of Directors’ role is contingent on the organisation’s view of IT.
Finally, we explore the growing importance of integrating more closely
the activities of IT specialists and the overall operation of a business.
Organisational and cultural barriers to achieving this outcome are
considered within a framework that allows you to review the performance
of your own or other organisations.
Unit 5: IT infrastructure
In Unit 5, we address the importance to a business of IT infrastructure
management and the way in which senior business managers can and
should take an active role in exploiting the technology decisions of the
organisation. Having shown why infrastructure is such an important
issue, the nature of IT infrastructure is explored, and the challenges of
infrastructure management are examined.
We then consider how to manage IT infrastructure effectively to enable
organisational objectives and performance. Aligning infrastructure with the
organisation’s goals provides a basis for directing IT investments in ways
that can improve the creation of value from IT. We show how this can be
done using a framework for matching infrastructure capabilities to business
goals. We also consider a variety of infrastructure choices that are available
to firms, including organisational and services-based approaches, and
examine the issues involved in managing infrastructure over time through
iterative life cycles.
Finally, we review some new technologies that offer the potential to
become mainstream infrastructure components, and reconsider the
challenges of navigating technologies options from hype to strategic value.
Unit 6: IT sourcing
Unit 6 explores the ways in which an organisation can source its IT needs,
with a particular focus on how the external IT services market can be used
effectively to leverage IT and business performance.
We begin with an overview of IT sourcing options available to firms
and then focus on the outsourcing decision. The benefits and risks of
outsourcing IT are highlighted and we consider the findings on experience
from past practices. The unit then investigates how effective IT-sourcing
decisions can be made using decision matrices that pinpoint the key
business, economic, market and technical factors.
Next we examine a life cycle model of outsourcing as a basis for managing
the deal from beginning to end. In particular, we consider the processes of
assessing supplier bids and arriving at a suitable contract and measurement
system. Then we detail the customer and supplier organisational capabilities
that are necessary to benefit from any IT outsourcing arrangement. In
evaluating IT sourcing options, the critical roles of assessment, monitoring
Course overview 5
and avoiding potential problem areas in determining success or failure are
emphasised.
We conclude the unit with a consideration of the strategic role for IT
outsourcing in contributing to transformational organisational change.
Course overview 7
We identify key issues for SMEs to consider in unlocking the potential of
IT to manage growth and innovation, and focus on the strategic worth of
IT for small firms. We also look at the role of investment in IT within the
constraints of the SME world, and its importance in determining the short-
term survival and long-term success of the SME. Finally, we examine the
role of IT in supporting different growth paths for SMEs.
Unit 4
Unit 5 Unit 6
IT project
IT infrastructure IT sourcing
anagement
m
Unit 7 Unit 8
Unit 9
IT investment Leading IT-based
Enterprise systems
decisions strategic change
Unit 10 Unit 12
Unit 11
Small and medium- The future role of IT
eBusiness andSocial
sized enterprises in organisations and
Media
and IT review
Course overview 9
Assessment
Summary of requirements
Assessment 1 – Online Participation
Due: every week
Weight: 15%
Length: 2 x 200 words (max)
Assessment 2 – The Vermnont Teddy Bear case study
Due: Week 5
Weight: 15%
Length: 10 pages
Assessment criteria
Unless otherwise specified, the following criteria will be applied in assessing
your written work:
• Evidence of understanding the concepts, theories and ideas developed in
the course.
• Ability to apply these concepts to examples.
• Capacity to structure an assessment logically, showing clarity of thought.
• Clarity of description, explanation and attention to the focus of the
exercise or assignment.
• Degree to which the material submitted for assessment addresses the
specified assessment requirements, including limiting the assessment to
the required length.
Instructions
As this course is online, we have the luxury of being able to ‘drop into’ our
group when convenient. However, we also need the discipline to make
sure we do this regularly but not for great lengths of time. Each person will
have their own way of working. The facilitator will be logging onto the
site regularly but for a short spell, rather than spending an hour or so in one
sitting. If we were meeting ‘in class’ we would prepare to come to a class
and then spend 90 minutes discussing the thoughts, questions and issues in
that class with little contact in between classes. In this medium, we can
have a more fluid interaction with each other: we might still only spend 90
minutes (apart from our preparation) but that can be spread over a week
rather than concentrated in one evening.
The facilitator will log onto the site most days during the week except
Saturday and Sunday. We all need to be conscious of how we manage our
time so that, on the one hand, we give sufficient time to this course but, on
the other, it does not expand to consume all our ‘spare’ time.
The approach for this course is as follows: the facilitator will post a few
questions and comments to guide thinking and online discussion for each
week’s material. Students will post any questions regarding the material in
the unit generally by Monday morning of each week. That will leave all
of us time to respond to those questions before the end of the week. By
Sunday evening of each week, ie. the ‘end’ of the week, students must
make at least two posts contributing to the specific discussion around the
weekly exercises. The posts form one of the assessments for the course.
This is worth 15% of the total course grade. One third of the grade (5%)
goes towards how regularly you contribute. One third to the quality of the
contributions. One third goes to the quality of feedback to others’ ideas.
Contributions must be no more than 200 words and must demonstrate a
reasonable effort to engage with the material. There is no ‘right’ or ‘wrong’
answer but there is a ‘right’ way of approaching this: ie. making a genuine
attempt to engage with the material. If a student’s posts suggest that they
Course overview 11
misunderstand the material in a fundamental way, I shall contact them
individually about this.
The exercises in the units are intended to highlight issues and to help
clarify any areas where students are encountering difficulties or where
they have a particular interest. As such, we will not be going exhaustively
through each of the exercises in each of the units. We will begin by
addressing any issues that people wish to raise with particular exercises;
then move on to considering issues and questions that the unit throws up
more generally; and finally by adding in any ‘hot topics’, comments or ‘news
items’ that we have found and want to share with the group.
There will also be four teleconference sessions during the term. These
sessions will provide an introduction to the course material in each of the
four sections as shown in the course outline, page 9. You are required to
make use of this. It is the equivalent of the workshop time in a face-to-face
class. Attendance is necessary. The first teleconference will be held on
Wednesday 5th February, 2014 between 6.00 – 7.30pm, Eastern Summer
Time it will cover Units 1, 2 and 3. The second teleconference will be held
on Thursday 20th February, 2014 between 6.00 – 7.30pm, Eastern Summer
Time it will cover units 4, 5 and 6. The third teleconference will be held
on Thursday 13 March, 2014 between 6.00 – 7.30pm, Eastern Summer
Time it will cover units 7, 8 and 9. The fourth and final teleconference
will be held on Thursday 3rd April, 2014, between 6.00 – 7.30pm Eastern
Standard Time it will cover units 10, 11 and 12. Students will be provided
with information on how to phone in for these teleconferences. If you
have any concerns about your individual circumstances or any disabilities
or conditions that might impact on your participation in this course, please
contact your course facilitator to discuss how best to progress.
Assessment 2 – T
he Vermont Teddy Bear case
study
Due: Week 5
Weight: 15%
Maximum length: 10 pages, excluding bibliography and title page
Learning outcomes
When this assessment is complete, you should be able to:
• Use a number of frameworks to analyse IT within an organisation
• Identify the main ways management of IT can influence organisational
performance.
12 IT and Organisational Performance
Instructions
This is a group assessment. Organise yourself into groups of three or four. It
would be best if you have a mix of IT and non-IT people in your group. If
you need some assistance in finding a group, speak to your instructor. Read
the case, ‘Peak experiences and strategic IT alignment at Vermont Teddy
Bear’ (Appendix 1) and answer the following question:
How strong are VTB’s information systems, given VTB’s strategic and
operational needs? What should VTB do to improve alignment of IT
with business needs?
In answering this question, use the Scott Morton Alignment Model and
other relevant frameworks from the course material.
To assist you in your analysis you will find the appendix, ‘Guide to
analysing case studies’, useful.
Note: As part of this assessment you must complete a self and peer
evaluation of contributions to the group’s final product. This
evaluation sheet is provided as an appendix.
Learning outcomes
When this assessment is complete, you should be able to:
• Select appropriate frameworks and explain why they are relevant for
the analysis
• Perform an analysis by gathering data, analysing the data and drawing
logical conclusions
• Argue for changes to the management of IT by explaining the benefits
to an organisation’s performance.
Course overview 13
Instructions
This assignment asks you to analyse your organisation or one you are
familiar with. To perform a good analysis you will need access to someone
like your CIO and someone who uses IT to achieve business outcomes.
Take this opportunity to broaden your personal network and ask these
people to help you prepare for this assignment. If the assignment is done
well then the report will be helpful for the people concerned and you may
wish to distribute it.
Please introduce the business to the reader by writing a one-page
introduction. You may wish to define a business unit rather than the whole
organisation. Then answer the following question:
Identify a performance issue in the organisation that relates to at least one
of the following three topics:
Choose one of any of the following three topics:
1. IT Project Management
2. IT Infrastructure
3. IT Sourcing
First, interview the respondents for an hour, making notes and collecting
other information as best you can. Search the company intranet to see
what documentation is available then skim read it. Second, analyse the
data using frameworks from the relevant units. Plan to spend a few hours
doing this. Third, present your findings to the respondents and ask for their
criticism. Finally, develop recommendations and write your report.
Note: For those of you who work for a small or medium sized enterprise,
it could also be useful to read Unit 10 now, as part of your
preparation.
Adopt the following structure:
1. Introduction to site (1 page)
2. Current state
3. Recommended state
4. High level plan for transition including indicative costs and benefits
5. Bibliography
6. Appendices
Course overview 15
Learning technology
Course materials
The material for this course includes a Course Overview and 12 study units
that correspond to the 12 weeks of the course. Each unit also includes a set
of readings that are integral to and complement the text.
Readings are included at the end of each unit in an appendices section. You
will be referred to these readings at appropriate places in the text. Many of
the exercises will utilise one or more of these readings, which are gathered
from a variety of sources.
Also, to help you understand the terminology used in this course,
Appendix 4 provides a glossary.
Website
The IT and Organisational Performance Website has been designed to
complement your course materials, providing links to other interesting and
relevant sites, as well as material in an online format. You can access this
material from the ‘My Courses’ area of the AGSM Web site once you have
logged in to your Student Home Page.
The online documents are PDF (Portable Document Format) files, which
allow you to access the course units in the same visual format contained
in the course material binders. The PDF files can be viewed, printed and
navigated using Adobe Acrobat Reader.
Articles to which the AGSM does not have copyright are not included as
online documents.
eLearning
To access eLearning@AGSM MBA, go to http://telt.unsw.edu.au/ and
select Login to UNSW Moodle.
Login to the web Single Sign On (wSSO) using these details:
Username: zNumber
Password: zPass
eLearning support
Should you have any difficulties accessing your course online, please
contact the eLearning support below:
Course overview 17
AGSM MBA Programs contact details
Student Experience
Course overview 19
Acknowledgements
Course leader
Alan Thorogood PhD, MBA, Henley Management Diploma
Senior Visiting Fellow, AGSM
Alan Thorogood is conducting research to improve organisations’ IT
investment decisions. In this research, he draws on nearly two decades of
global industry experience with IT vendors and users. Prior to establishing
his own consulting and research practice, Alan has led Accentures’ IT
strategy practice in Sydney and was a director at PwC. He is also a great
editor of the Journal of Strategy Information Systems and a lead researcher
for a cloud computing research project with colleagues from M.I.T., L.S.E.
& UMSL.
He is a Senior Visiting Fellow in the UNSW Business School and a
Director of Thorogood & Partners.
The AGSM awarded Alan an MBA in 2003 with the Australian Business
Limited prize for top academic performance and the Boston Consulting
Group prize for Strategy. In his research, he has co-authored papers for
the American Conference on Information Systems (2007), the Hawaiian
International Conference of Systems Sciences (2004, 2012), the Pacific
Asia Conference on Information Systems (2004, 2011, 2012), the Winter
International Symposium on ICT (2005), and case studies in the Journal
of Information Technology (2004 and 2006), MIT CISR (2009), the
International Conference on Information System (2010), and Pacific Asia
Conference on Information Systems (2011). Alan has been a Doctoral
Fellow at Bentley College, Boston and won two significant scholarships
in Australia: an Australian Postgraduate Award and the AGSM Merit
scholarship.
Appendix 1 G
ogan, J. L. and M. O. Lewis. 2011, ‘Peak experience and
strategic IT alignment at Vermont Teddy Bear’, Journal of
Information Technology Teaching Cases, vol. 1, pp. 61–70.
Appendix 2 Guide to analysing case studies
Appendix 3 Sample exam
Appendix 4 Glossary
Appendix 5 Learning Management System Information
Appendix 6 Assessment 2 peer evaluation sheet
Course overview 21