Discount codes

Retail discount codes have been growing in popularity for

years. Clearly, they are popular with consumers and retailers
alike. Online retailers that do issue coupons benefit in the
Incentive discounts
Incentive discounts typically demand specific action(s) from your
customer before they are available. An example would be where
you automatically apply a 10% discount to a customer’s purchase if
he or she first share your product on Twitter.
This type of discount is designed to reward their favourable
behaviour, usually something that benefits and promotes your
company in other ways.
The best thing about incentive discounts is that if you use them
intelligently you benefit much more in return than the discount’s
monetary value would suggest.
Discounts as rewards
Offering discounts as rewards are not only something that can be
used on new customers but also existing customers. You are
probably familiar with the following example :
“Refer 3 friends and get 50% off your next purchase!”
All of the above strategically offer a discount once an action is
taken – and the action is usually more valuable than the
discount.Onboarding a new customer is usually more expensive
than retaining a customer. Similarly, returning customers tend to
develop trust and brand loyalty once they’re onboard. Offering a
30% discount on a customer’s first purchase could open the door to
a customer lifetime value far greater than the initial discount
offered
Abandoned basket incentives
Every digital shopping basket that’s filled but not taken to
checkout should be viewed as a missed opportunity for retailers. To
encourage shoppers into making a purchase, some sites regularly
follow up abandoned baskets with reminders, offers to help if you
had “trouble checking out,” and sometimes offering discounts and
other incentives.
Online retailers use the e-mail follow up as a strategy to boost sales
among consumers who are undecided.