ANALYSIS OF MOBILE INDUSTRY

WHY Mobile Industry?

The whole world is going mobile. Phones, computers and media devices now fit in our
pockets and can connect us to a variety of information sources and enable communication
nearly everywhere we go. Moreover I have a huge interest in new gadgets, technology,
especially mobile phones & telecommunication. There is considerable interest in exploiting
the almost universal appeal and abundance of these technologies for educational use. & lastly
I already have required data & knowledge about this industry which shall help in completion
of my project.

List of Top Best Selling Mobile Phone Companies/Brand in India:

 Samsung
 Nokia
 Xiaomi mobiles
 Realme
 Oppo
 Vivo
 Oneplus
 Apple
 Lenovo
 LG mobiles

Literature Review:
The Project aims at finding the factors that majorly influence the buying decision of a
customer while choosing a Smartphone. By reading the relevant literature, various factors
have been found, based on which the consumer chooses the Smartphone. India is the world’s
second largest mobile phone manufacturer after China. And with the current pace of growth,
India is not far from becoming the leading handset market in the world. Today’s Smartphone
is taking the role of the computer, making it possible to do a lot with this small hand held
device. It has a broad use such as sharing information, paying for products, browsing and
shopping. Virtually every activity today has a Smartphone application for it. According to the
Indian Cellular Association (ICA), the annual production of mobile phones within the country
has increased from 3 million devices in 2014 to 11 million devices in 2017. India now
accounts for 11 percent of global mobile production, which was only 3 percent in 2014. In
fact, the telecom industry today is amongst the top five employment opportunity generators in
India, creating over four million direct and indirect jobs over the next few years, according to
Randstad India. Last year, India overtook the United States to become the world’s second-
largest smartphone market, after China. Statistics suggest that there will be 780 million
connected smartphones in 2021, compared with 359 million in 2016, according to a study by
Cisco Systems.

Data Availability:
Web reference - http://www.ica-ind.org/ , https://www.iamai.in/KnowledgeCentre ,
https://telearn.archives-ouvertes.fr/hal-00190143/document