RESEARCH PROPOSAL

SUBMITTED BY – Apoorv Tiwari ,

ROLL NO - 1208 [2nd year BBA, LL.B.]

TOPIC
Has demand of e-books led to the decline of printed books

INTRODUCTION
Demand is one of the most important decision making variables in present globalized,
liberalized and privatized economy. Under such type of an economy consumers and
producers have wide choice. There is full freedom to both that is buyers and sellers in
the market. Therefore Demand reflects the size and pattern of the market. The future of
a producer is depends upon the well analyzed consumer’s demand. Even the firm does
not want to make profit as such but want to devote for ‘customer services’ or ‘social
responsibilities’. That is also not possible without evaluating the consumer’s tastes,
preferences, choice etc. All these things are directly built into the economic concept of
demand.

OBJECTIVES OF STUDY
The objective of this project is to bring to light, using research and reports,
the effects of emergence of ebooks on the demand of printed books.

CHAPTERIZATION

Chapter 1: Introduction to ‘Demand’

Chapter 2: E-books: Introduction, Pros & Cons, Statistical data for demand
Chapter 3: Printed books: Introduction,Pros & Cons, Statistical data for demand
Chapter 4: Graphical Representation of data
Chapter 5: Conclusion
RESEARCH METHODOLOGY

Both primary method and secondary method of research was adopted in the making of
this project.
Various literary works and reports from the library and the internet, were used
extensively in collecting the data essential for this study.

The method of writing used in this project is primarily analytical.

BIBLIOGRAPHY

 H.L. AHUJA, Managerial Economics, S.Chand Publications, New Delhi