Table Description Page

Table 1 Shop category classification

Table 2 Extrapolated shops description
Table 3 Sweets category and sales volume estimation
Table 4 Responses distribution for consumer survey
Table 5 Top of the mind brand recall
Table 6 Bestselling FMCG sweets
Table 7 Relative attraction of colour
Table 8 Competitor market and tactics
Table 9 Distributor's margin structure
Table 10 Final recommended products
Table 11 Best selling FMCG products
Table 12 Recommended pricing scheme for AMUL
Table 13 Assortment package pricing

LIST OF FIGURES

Figure Description Page

Figure 1 Responses Distribution
Figure 2 Consumer gender profile
Figure 3 Consumer age profile
Figure 4 Average single purchase volume
Figure 5 Brand mind share
Figure 6 Relative attraction of colour
Figure 7 Sugar free buying propensity
Figure 8 Regions where buying propensity is high
Figure 9 Sweets preference for religious offerings
Figure 10 Consumer gender profile
Figure 11 Target age group
Figure 12 Monthly household income
Figure 13 Average distance travelled to purchase sweets
Figure 14 Dominant product attributes
Figure 15 Average monthly expenditure on sweets
Figure 16 Shifting consumer preferences
LIST OF IMAGES

Image Description Page

Image 1 Haldiram's new product identified
Image 2 Creative design of packaging
Image 3 Premium packaging of Misht
Image 4 Haldiram's boondi Prasad category
Image 5 Sugar-free sweets variants
Image 6 Ananda packaging
Image 7 Ananda small SKU packaging
Image 8 Competitors in Hypermarkets
Image 9 competitor products in yogurt category
Image 10 Sugar free top selling sweets
Image 11 Assortment packages
Image 12 Wheelwagon selling sweets