• 5TH LARGEST CAR MAKER 0F INDIA • HALOL, GUJARAT, TALEGAON AND MAHARASHTRA • HEADQUARTERS IN GURGAON • TECHNICAL CENTRE IN BANGALORE • 3,85,000 VEHICALS ANUALLY Chevrolet came to India in 1928. General Motors was the first automobile company to open an assembly plant in India. Vehicle Production started in 1928 with the National series AB touring. In 1952-53 the ‘socialist’ Indian Government forced General Motors India to shut business, along with other foreign car companies. The company was established in 1911, and the bowtie logo first appeared in 1914. the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant detached a small piece and kept it in his wallet, waiting for the day he’d put it to use.
since then, become an advertising icon, and is
still the marquee of today's Chevrolet. CSIPL currently has 204 dealerships and 191 service centers in 178 cities across India which will be increased to 250 by 2010. Sales performance : In the year 2009 (January to December), Chevrolet Sales India Private Limited sold 69,583 vehicles against 65,702 vehicles sold during the year 2008 (January to December) and reported an increase of 5.91% in sales. However in 2003 Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India. It replaced Opel as the only brand offering by General Motors India private limited. We selected Saif and Rani as our brand ambassadors for the Aveo as they not only connect emotionally with the audience today, but also embody the two dimensions of performance and aesthetics, and substance and style plus class and exuberance. By :- Anisha Motwani, Director, Marketing, General Motors India • Launched in 2003 • Range from 7,25,520 – 9,73,709 Launched in 2004
• Range from 6,48,327 – 8,11,804
Launched in 2006
• Range from 6,22,638 – 7,25,520
Launched in 2006
• Range from 4,17,663 – 5,04,859
Launched in 2007
• Range from 3,22,363 – 3,76,879
Launched in 2008
• Range from 18,16,375 – 19,92,942
Launched in 2009
• Range from 11,64,544 – 14,10,977
Launched in 2010
• Range from 3,53,882 – 4,59,817
2003 to 2005 2006 to 2009 Maruti Suzuki- 51.36%