STRATEGIC PLAN OF DISTRIBUTION

CAROLINA SANTIAGO MONTEJO

C c: 37372817

GESTION DE MERCADOS
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STRATEGIC PLAN OF DISTRUBUTION

Distribution cannel Producer intermediary consumer

It is the way that godos The initial of the People or fims that The comercial target

or services use to pass distribution cannel mediate in transactions of the distribution

from the producer to people or companies between producer and channel.

the end consumer. who manufactures consumer.

godos or service.
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DIRECT CHANNELS INDIRECT CHANNELS

Is the short test connection Requires the participation of

between the fabricator or different intermediaries in
producer and the end the order to accomplish the
consumer. full process

Manufacturer – consumer

Short Channel Long Channel

Manufacturer Manufacturer

Retailer Wholesale

Consumer Retailer

Consumer
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