Diane July 2017 PDF

CIA INTERROGATION TACTICS: HOW TO LEVERAGE
THE COVERT POWER OF HYPNOTIC LANGUAGE

PATTERNS, EMBEDDEDED COMMANDS &
CONVERSATIONAL WIZARDRY TO INCREASE
AMAZON CONVERSIONS BY 30% OR BETTER
…Plus a Quick N’ Dirty Review of the

3 Hypno=c Secrets to a 100k Lis=ng (as promised!)
•  Diane Boerstler, M.NLP – Mom to 4, PTSA President & The
Hello! Hypno&c Amazon Copywriter

•  I craR Amazon lis&ngs that generate 30k, 50k & 100k per
lis&ng/per month…

•  How? Conversa&onal hypnosis & NLP language paTerns

•  At last count – generated more than $47 Million in Sales
for clients in the last few years on Amazon ALONE (not
bad, eh?)

•  No brag, all content tac)cal session. You can see proof of
results on my website: www.AmazonSalesGuru.com

Today We’ll QUICKLY Review the 3 HypnoPc
Secrets to a 100k LisPng…
1.  How to state what your product does without GeNng Banned By Amazon, or
Slapped by government regulatory agencies with The CLAIM NO CLAIM
Language PaTern (ideal for medical & weight loss products)

2. How to Instantly Jus&fy WHY Your Customer Should BUY from You (and only
you) by Se[ng a HYPNOTIC FEATURE ANCHOR

3. How to stop focusing on just Features and Benefits and use
TRANSFORMATIONAL LANGUAGE to make them believe you’re their best hope…
Plus You’ll Discover 3 CIA InterrogaPon TacPcs to
Boost Your LisPng Revenue Up to 30% & Out
Convert Your CompePPon…
1. $10 BAR BET that Turns Tight-‐Lipped Terrorists into Loose-‐Tongued Talkers so
they open up and spill state secrets…
2. BLIND SHEEP POWER PHRASE: How the clandes=ne services uses ‘they think
you’ll fall for their lies’ to kill hope, gain unbreakable trust & reprogram felons to
turn against their clan and go enemy of the state…
3. NOOTROPICS TRUST PATTERN: How to CREATE CONTROLLED OVERWHELM in a
way that makes your customer COMPEL, CONVINCE & CONVERT THEMSELVES so
they BELIEVE everything you SAY about how your product will change their lives…
and buy.
Just 3 Things…
1.  Ask me any ques=ons you’d like at diane@amazonsalesguru.com

2. Everything I say today is based off analyzing more than 10,000 lis=ngs across every
category – and op=mizing over 600…

3. APOLOGIES IN ADVANCE – I made this PowerPoint VERY DETAILED so Kevin can
turn it into a TACTICAL RESOURCE you can refer back to every =me you’re wri=ng (or
re-‐op=mizing) your lis=ngs…

Let’s overview copywri)ng basics quickly so you make sure you’re at least hi:ng the
targets you need to create a high-‐conver)ng Amazon lis)ng…
Income Disclaimer
(I’m not one for obeying mindless commands but… ;)
Lawyer said, “DO IT…”

So here it is…
While I offer a 10x revenue guarantee on all Hypno=c Amazon
Lis=ngs I op=mize – aka “If I say you’ll make back 10x’s what
you pay me, you will or I’ll re-‐op=mize un=l you do” -‐ tac=cs
giving FREELY obviously don’t apply…
So use at your own risk!

A WARNING and a 10 Second BACKSTORY…
Really? Nothing is THAT
powerful, right??
People are waking up to the
power of conversa=onal
hypnosis because an Ohio
aôrney was just sentenced to
12 years in prison for using
hypnosis techniques to put 6
female clients in a trance so he
could sleep with him…
Bears repea=ng; this stuff is
POWERFUL, use with CAUTION…

A WARNING and a 10 Second BACKSTORY…
“How I know what I know…”

“From the age of 8 I grew up with this stuff as dinner table talk so ask ques&ons
and don’t beat yourself up if you don’t master this overnight!”

•  Family in the CIA, high level Pentagon posi=ons, Secret Service, Covert Ops and
Interroga=on Nego=a=on (I’d tell you but I’d have to kill you…)
•  Studied hypnosis, NLP & analyzed presiden=al speeches from the tender age of 8
and wrote my first high-‐conver=ng sales leTer for my first business at 14 (22 years
in the biz!)

Level 1: 11 CopywriPng BASICS
Most Sellers Don’t Know…or Conveniently Forget ;)
1.  Give Your Lis=ng MUCHO LOVE – Don’t neglect it.

2. Treat Your Amazon/Ecomm lis=ngs as a FULL Sales Page
(Think Title = keyword infused headline; bullet points = bullet points; descrip=on =
sales leTer, resta=ng why they should buy, resta=ng what they get & call to ac=on)

3. Speak/Write to ONE Person…your highest and best buyer (Imagine you’re at a bar
with a friend, they have a problem your product can solve – would you speak with
conversa=onally and with compassion – or would you list out a bunch of features…)
Hint: You’d speak conversa=onally and with compassion
11 CopywriPng BASICS

4. Future Pace Regret: Make them an=cipate the REGRET of NOT HAVING the
solu=on your product delivers

5. Hit all their hot buôns – do your trance words research –
what do they need to hear -‐ look for paêrns in your (and
compe=tors) reviews, ques&ons, outside forums that solve
their problem. (ex. Weight loss)

6. VAKOG Language – Visual, Auditory, Kinesthe=c, then Olfactory & Gustatory if it’s
something that smells good/tastes good. Use these words to paint a vivid picture
how their life will change!
* visual thoughts – sight, mental imagery, spa=al awareness
* auditory (or linguis=c) – sound, speech, dialog, white noise
* kinaesthe=c (or feelings) sense – soma=c feelings in the body, temperature, pressure, and also emo=on.
* self-‐talk (or audio internal)

7. POWER UP & INTENSIFY EVERY WORD
(ORen > Some=mes > Frequently)
(Angry > Frustrated > Enraged)

8. Sa=sfy Every Reader – Conscious & Rep=lian Subconscious

Skimmers – WriTen Tonal Markings – They’re in a RUSH!
Use ALL CAPS or *word* for important features, benefits, hypno=c feature
anchors, so they stop to learn more, read and buy

Deep Readers – Touch every hot buTon – they want to make sure they’re
making the right decision…

9. Use the Most Powerful and Persuasive Words in Sales

You, Money, Save, Results, Health, Easy, Love, Discovery,
Proven, New, Safety, Guarantee, Free, Yes, Fast, Why, How,
Secrets, Sale, Now, Power, Announcing, Benefits, Solu=on


10. Desire → Focused Ac=on (buy me!) → Showcase Outcome
Ques=on to ask yourself:
Does everything in your lis=ng speak to their Desire → propose
buying your solu=on (benefits/features) as the Focused
Ac=on(s) they should take → and showcase how it helps them
get the Outcome they desire (transform their life in their mind
using your product)?


11. Write in a conversa=onal tone -‐ how would their best friend
speak to them – informal language a 7th grader can understand
Evoke emo=on as much as you can…

And Finally…

60 SECOND BASIC…
SO YOUR LISTING DOESN’T FALL FLAT ON IT’S FACE
ALWAYS REMEMBER…

You’re not convincing your customer to buy…

Your customer is convincing themselves to buy.

You just bait the trap…
3 HypnoPc Secrets to 100k/Month LisPng
(Brief 5 minute refresher so other tacPcs click!)
•  How to Avoid GeNng Banned By Amazon, or Slapped by Government Regulatory
Agencies like the FDA with The CLAIM NO CLAIM Language PaTern

•  How to Instantly Jus&fy WHY Your Customer Should Buy from You by Se[ng a
HYPNOTIC FEATURE ANCHOR

•  How to stop focusing on just Features and Benefits and use
TRANSFORMATIONAL LANGUAGE instead…
Secret #1: Claim No Claim Language Pacern
• Use: Overcome skep=cism about your product and shiR their
belief so you EVOKE the EXCITEMENT & other MUST-‐BUY
emo=ons…

• …without upse[ng the people who decide if you get to keep
selling (FDA, FTC, Regulatory Agencies)…

• Perfect for ‘health claims’ or ‘financial claim’s’ or ‘diet/
weight loss claims’

Secret #1: Claim No Claim
You CAN’T SAY…

“This is the best XYZ supplement on Amazon”, because you’ll
send Amazon into a =zzy, and you can’t say things like,
‘proven to reverse cancer’ because that’s a CLAIM…”

Big No-‐No…

Secret #1: Claim No Claim
You CAN Say…
“While I can’t claim that XYZ supplement reverses hair loss
aRer chemo, because no product in the world is allowed to
make that claim, I can point to 10 clinical studies that show
its effec&veness at reducing nausea and say that success
stories and tes&monials from hundreds of customers talk
about how 3 weeks ajer star&ng using XYZ supplement their
hair began reappearing…”

Secret #2: HypnoPc Feature Anchor
•  Use: Stop sounding like the other guy…STAND OUT from the WHITE
NOISE…

1.  …become a ‘one of a kind product’ and anchor your product (features)
into their mind…

2. …set an ANCHOR in their mind…(like a ship that needs to stay put
when at sea)
3. …so they compare every other product to yours, and of course, buy
yours…

• Why? Our brains like things SIMPLE…
• We remember things that are simple, or meaningful.
• Your feature is one of 4000 bits of data your customers brain
is processing consciously and subconsciously -‐ make it EASY
TO BUY…
• How? Ear Phones Example:
• It’s comfortable and molds to your ear becomes…
• Comfort-‐Mold Technology, or Revolu=onary ComfortFit
Technology – (remember to state why is it revolu=onary!!)
• If they care about ensuring the ear bud stays put use Stay-‐
Put Foam
• 2 or 3 Words VS 7 Words – brain remembers 2 easier!
• Make it either SPICY or about what they WANT MOST…
(comfort when working out, earbuds to stay in ears)
Secret #3: TransformaPonal Language
• Use: Create a subconscious image of them already owning
your product and using it so they buy…

• …because the subconscious mind doesn’t know the
difference between reality and fantasy…and it makes 80-‐98%
of the buying decisions…
• (NLP – Future Pacing)

• …because people buy on EMOTION and jus=fy with LOGIC.
Using transforma=onal language paints the picture that ‘fills
in the blank’ and triggers the emo=onal frame they must
experience before they’ll buy…
• Features are LOGICAL
• Benefits are EMOTIONAL
• Transforma=onal Language LINKS the logical and emo=onal
in the brain…and tells the brain to take ac=on
•  What does that =ny, lonely, scared, hopeless child in their
subconsious mind want to:
•  Experience…what outcomes does that child want…
•  And how does your product provide those outcomes.

Example: BOLSTER THEIR IDENTITY – Pres=ge Trigger
•  I want to be seen in a sexy car/burly truck
•  I want to be known as a big tough man or super cool chic
•  I want people to understand I’m THE authority in my field…and
take every word I say as ‘capital T’ TRUTH

• HOW can that feature make you feel like a big tough man or
super cool chic?
• How do we FEED that EGO using those features…
• How to we ALEVIATTE that (imagined) FEAR using those
features…

STROKE THEIR BIGGEST EGO
SOLVE THEIR GREATEST FEAR

COVER CIA INTERROGATION SECRETS I LOVE
USING TO BOOST CONVERSIONS…
•  $10 BAR BET that Turns Tight-‐Lipped Terrorists into Loose-‐Tongued Talkers so
they open up and spill state secrets…

•  BLIND SHEEP POWER PHRASE: How the clandes=ne services uses ‘they think
you’ll fall for their lies’ to kill hope, gain unbreakable trust & reprogram felons to
turn against their clan and go enemy of the state…

•  NOOTROPICS TRUST PATTERN: How to CREATE CONTROLLED OVERWHELM in a
way that makes your customer COMPEL, CONVINCE & CONVERT THEMSELVES to
BELIEVE everything you SAY about how your product will change their lives…so
they stop, analyze and buy.
COVER CIA INTERROGATION SECRETS I LOVE
USING TO BOOST CONVERSIONS…

And of course you’ll get EXAMPLES of how you can use these
hypno=c language paTerns to knock your compe=tors claims
into the dust...and gain a trusted ally for your brand along the
way
$10 BAR BET that Turns
Tight-‐Lipped Terrorists into
Loose-‐Tongued Talkers
so they open up and spill state secrets…
How they use it…

Ask leading ques=ons to get the terrorists to THINK about what might happen to them
if they don’t comply…

Ask leading ques=ons then provide a FALSE ANSWER so the criminal HAS to respond
with what really happened… (you won’t use it this way, but it’s fun to know!)

How to Use this InterrogaPon TacPc to
Increase Sales By 30% or Becer…

Ask Leading Ques=ons – Provide the ‘Buy Me’ Answer
Remember: People answer ques=ons – at least in their own head – even if you don’t
know the answer or don’t want to…

PaTern: Ask Leading Ques=on à Use Ellipse to Open Subconscious Mind (…) and prime
it to accept the answer à PROVIDE THE ANSWER you want them to believe


Easiest Language PaTern to Remember…

“Wouldn’t you love to (paint picture of outcome they desire
using POWER of 3)…Then you’ll love how (product name)
leverages the power of (hypno=c feature anchor) to quickly,
easily & naturally help you (measurable benefit)”

EXAMPLE
“Wouldn’t you love to look in the mirror and see your fat pants
falling off, get more naughty looks and experience the energy of
a 15 year old again…
Then you’ll love how (fake diet product name) leverages the
power of (Slim Quick Fat Burning Technology) to quickly, easily &
naturally help you slim down by up to 10 lbs shave 3” off your
midsec=on in 10 days – just take it, follow your normal diet and
exercise regemin & watch the weight fall off.
Slim Quick Fat Burning Technology – Hypno=c Feature Anchor
BLIND SHEEP POWER PHRASE: How the
clandesPne services uses ‘they think you’ll fall for
their lies language pacern’ to kill hope, gain
unbreakable trust & reprogram spy's to turn
against their country & go enemy of the state…
How they used it…
Broke the anchor of trust with the criminals country by repea=ng
they’d been lied to, showing proof the people/country the
criminal was loyal to wouldn’t do what they promised, and then
show INSTANT PROOF they could get the criminal anything they
wanted (showing they’re in a posi=on of power).

That oRen meant simply taking them to a coffee shop and buying
them lunch, or le[ng them see a loved one, so they felt
‘freedom’ again…
The best Pme to use this tacPc…

To reprogram your poten=al customers beliefs about your product/product type, and
wipe the benefits your compe=tors claim out of their mind as ‘true’ – so they trust you
more and buy.

Perfect if you find yourself in a ‘one-‐up’ situa=on where a compe=tor hits the market
with a more advanced, more durable, easier to use product; or one that delivers faster
results…

“While the other guys claim their [insert product type keyword]
(claims they make, rewriTen in your own words), you’ll want to fact
check that because to date (your product name) is the ONLY one that
delivers those results PLUS (insert extra benefit your product
provides/or use your hypno=c feature anchor).

Fun Fact: Never men&on a specific compe&tors brand/product name
– being vague makes their brain think of the other guy they were
considering to make their purchase from and negate their claims
(benefits & transforma=on the other product provides) as false – plus
using another brand or product name subjects you to a libel lawsuit
and could get you banned from Amazon…
EXAMPLE

“While the other guys claim their eco-‐rags allow you to sani=ze
your home using only water you’ll want to fact check that
because to date Eco-‐Power Sponges are the ONLY natural
cleaning solu=on that delivers those results PLUS save you a ton
of money because you can rewash and reuse them 10000 =mes.

NOOTROPICS BRAIN TRUST STACKER PATTERN:
How to CREATE CONTROLLED OVERWHELM in a
way that makes your customer COMPEL,
CONVINCE & CONVERT THEMSELVES to BELIEVE
everything you SAY about how your product will
change their lives…so they stop, analyze and buy.
How they used it…
Stacked the ‘bad’ that would happen to loved ones if the
criminals didn’t comply and give up their secrets…

Stacked the ‘lies’ and ‘false promises’ the country/people the
criminal was loyal to in sets of 3

Then stacked what the clandes=ne services could ‘get them’ if
they spilled the beans in sets of 3…
How they used it…
Broke the anchor of trust with the criminals country by repea=ng
they’d been lied to, showing proof the people/country the
criminal was loyal to wouldn’t do what they promised, and then
show INSTANT PROOF they could get the criminal anything they
wanted (showing they’re in a posi=on of power).

That oRen meant simply taking them to a coffee shop and buying
them lunch, or le[ng them see a loved one, so they felt
‘freedom’ again…
Best Pme to leverage this tacPc…
•  When you want to prove to your customer that your product is the go-‐to, most beneficial solu=on…
•  When you need to make a claim they may not believe otherwise…
Stack into 3 to create controlled chaos…
•  Studies show 80% of shoppers (on average) are in ‘Rep=lian State’ – our non-‐thinking, cave man
mode…
•  When in that state brain can only handle ANALYZING two facts at a =me…
•  So when you state a third fact the brain is so overwhelmed that it will (almost always) accept that fact
as ‘capital T’ TRUTH…
•  If they ALREADY believe the first two claims you’re making about your product (because it’s common
•  Knowledge those are benefits products like your provide) then they’ll automa=cally believe your third
claim – they can’t process all three so the brain accepts the first two, then the third claim
•  So always makes your MOST OUTRAGEOUS claim as #3!
Want more power? STACK 3 IN A ROW
3 nega=ves/problems their experiencing –or-‐
3 benefits, or 3 pictures of how it will transform their lives

Did you no=ce how we used this already in the $10 Bar Bet Tac=c?
“Wouldn’t you love to (1) look in the mirror and see your fat pants falling off, (2) get
more naughty looks and (3) experience the energy of a 15 year old again…

LANGUAGE PATTERN TO USE
Easiest language paTern to remember…

“If you read the reviews it’s easy to see why customers say (insert long-‐tail keyword/
product type) (1st way it changes their lives) (2nd way it transforms their life) (3rd way it
transforms their life…”

FUN FACT – TRUST ANCHORS: “Read the reviews” is a TRUST ANCHOR (Look, I’m not
the only one saying this – it’s right there in black and white…100% transparent…this
really works!)

EXAMPLE
“When you read the reviews you’ll easily see why customers say the ChewAway Spray
2000 magne=zes puppies away from your favorite shoes, helps them alleviate teething
pain, and keeps your furniture save from naughty liTle bite marks!

FUN FACT – TRUST ANCHORS: “Read the reviews” is a TRUST ANCHOR (Look, I’m not
the only one saying this – it’s right there in black and white…100% transparent…this
really works!)

QUESTIONS?

Ask me any ques=ons you’d like at diane@amazonsalesguru.com

(Before you order a lis=ng from the website, write me first so I can direct you to the
20% off Illumina= Mastermind Members Hypno=c Lis=ng page)

I’ll be back for Q&A next week

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CIA INTERROGATION TACTICS: HOW TO LEVERAGE

THE COVERT POWER OF HYPNOTIC LANGUAGE

…Plus a Quick N’ Dirty Review of the

• (NLP – Future Pacing)

You might also like

Diane July 2017 PDF

Uploaded by

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Original Title

Copyright

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Diane July 2017 PDF

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Copyright:

Available Formats

CIA INTERROGATION TACTICS: HOW TO LEVERAGE

THE COVERT POWER OF HYPNOTIC LANGUAGE

…Plus a Quick N’ Dirty Review of the

• (NLP – Future Pacing)

You might also like

• (NLP – Future Pacing)