CASE STUDY ON APPLE

Submitted By -

Ayushi Dwivedi-45

Anantveer Ajmani-44

Nishi Goyal-42

Divyang-09

(Marketing-1)

About Apple:

Apple is the worldwide leader innovation leader for consumer electronics, computer
software and computer services. It is a global company that originated in California
USA. The founders of the company are the world-renowned Steve Jobs with Steve
Wozniak and Ronald Wayne. Apple is the second largest phone manufacturer in the
world after Samsung. In fact, Apple Inc is the largest IT Company in the world (by
revenue). It operates nearly 500 retail stores worldwide and employs nearly 120,000
people.

Portfolio:

 Mac (Personal Computers): MacBook, MacBook Pro, MacBook Air,

MacMini, etc
 iPad (Tablets): iPad Pro, iPad Mini, etc
 iPhone: iPhone 8, iPhone X, iPhone XS etc
 Apple Watch Series
 Apple Smart TV
 Online Services: Apple Music, iTunes, etc

Apple USPs

 iOS, Appstore
 Data Security
 Attractive design
 

Apple’s weak points (India)

 High price
 Increase in competition
 Dynamic business environment
 Lack of promotion activities
 Focus is only on Premium segment
 No Indian manufacturing
 No price fluctuations/reduction

Strategies to increase the market share:

 Open more Official Apple stores- By opening, more official apple stores in
India people can get more access and easily access with the products. Rather
than ordering from different MBO’s & online stores.
 Increase in advertisement & promotion- There should be proper
advertisement and promotion activities to be done, not only for new products
for the already launched as well.
 Price structure can be re-built- They can reduce it because the price is
already high as compare to American market, but price can be that much
decreased so that it won’t affect Apple’s image.