CQ_1165

CHANGEQUEST
SIMULATION USER REPORT

EMAIL
IS YOUR PREFERRED MODE
OF COMMUNICATION

CONVERSIONS ADOPTION (%)

The Number of stakeholders that have adopted Average of the adoption % of all the stakeholders
your change. (Adoption of 100%) at the end of the simulation.

YOU 46.45
3 2.55 1.23 50.14
GROUP

UNIVERSE 45.93
YOU GROUP UNIVERSE

YOU PREFER TO
INFLUENCE PEOPLE

DIRECTLY

Takes into account all the users in your current session/run/organization who have completed the
GROUP
simulation.
Takes into account all the users across the universe who have completed the simulation until this point of
UNIVERSE
time.
Direct actions are the ones that involve 'You', whereas Indirect actions involve an external source. For eg:
DIRECT VS.
meeting or email is a direct action whereas inviting speaker or lobbying is indirect.
INDIRECT
ACTIONS
STAKEHOLDERS/ACTORS ACTIONS
Time spent (frequency of the number of actions taken) on Shows the frequency of actions taken (%) along with
the actors/stakeholders.(%) their impacts on the overall average adoption.

BACKGROUND SEND EMAIL

ROGER STUMP 17 INFORMATION MOST FREQUENT
MOST ACTED UPON ACTION COUNT ACTION
FIRST ACTION TAKEN

 FREQUENCY OF ACTIONS IN %
22.08% 22.08% 20.78% 16.88%  POSITIVE IMPACT OF ACTIONS ON ADOPTION
 NEGATIVE IMPACT OF ACTIONS ON ADOPTION

ROGER SHEELA VICTOR JOSEPH

STUMP THOMAS SLOVSKY TAN SEND EMAIL 44.6%
10.93

FACE TO FACE MEETING 37.5%

5.19% 2.6% 2.6% 2.6%
13.26

BACKGROUND INFORMATION 7.1%

BEN ALLISON ALICE LEE 0
MAHLER JACOBS WANG FONG
PRESENTATION 3.6%
4.53
2.6% 2.6%
ASK ABOUT SOCIAL NETWORKS 1.8%
0

ASHOK SAHANA 1.8%

WRITE ON COMPANY BLOG
JAIN AGARWAL -2.54

LOBBY: SEND A TO B 1.8%

-0.27

TRAINING 1.8%
1.45

CEO ORDER 0%
0

INTERNAL SURVEY 0%
0

INVITE SPEAKER 0%
0

CEO EMAIL 0%
0

MARKETING SURVEY 0%
0

PILOT PROJECT 0%
0

SEEK ADVICE 0%
0

HIRE CONSULTANT 0%
0

ASK ABOUT ORG. POLITICS 0%

0
 TIMELINE NATURE OF ACTIONS
Average Adoption over time. It also shows the adoption of The percentage of actions taken on an Individual
stakeholders during the time period. stakeholder, Group of stakeholders and The entire
47.5
Organization along with their impacts on the overall
average adoption.
45

42.5 INDIVIDUAL IMPACT ON ADOPTION

40

37.5
83.93% 24.19
35

32.5

30
ENTIRE ORGANIZATION
27.5
ADOPTION
AVERAGE

25
1.79% -2.54
22.5

20

17.5
GROUP OF MANAGERS
0 5 10 15 20 25 30 35 40 45 50 55 60

DAYS
14.29% 5.71
Average Adoption over time
(  indicates stakeholder adoption)

SOCIAL NETWORKS
This graph depicts the difference in the average adoption with networks uncovered. It also shows the timeline as to when the
networks
50
are discovered.

45

40
 YOU CAN
35 INFLUENCE MORE
30
STAKEHOLDERS IN
ADOPTION

LESSER TIME, ONCE

AVERAGE

25
YOU HAVE
20 DISCOVERED THE
NETWORKS. 
15

0 5 10 15 20 25 30 35 40 45 50 55 60

DAYS

Average adoption when networks discovered (  blue ) and when not discovered ( orange )

A-I-D-A MODEL
Distribution of actors across the different phases (Awareness, Interest, Desire, Action)

AWARENESS

INTEREST

DESIRE

ACTION

END OF 60 DAYS END OF 20 DAYS END OF 40 DAYS END OF 60 DAYS

AIDA stands for Awareness, Interest, Desire, and Action. It represents a consumer journey while purchasing a product or buying
into a new idea. When the participant tries to convince others about his idea in the simulation, following the AIDA model should be
very helpful.
INNOVATION - DIFFUSION CURVE
Time spent on each category of stakeholders during the entire course of the simulation

Innovators

Early Adopters

Early majority

Late Majority

Laggards
INNOVATORS EARLY ADOPTERS

10% 20%

EARLY MAJORITY LATE MAJORITY LAGGARDS

30% 20% 20%

20.78%

24.68%

44.15%

5.2%

5.2%
Time spent on each category of stakeholders during the three time intervals.
Innovators

Early Adopters

Early majority

Late Majority

Laggards

Innovators

Early Adopters

Early majority

Late Majority

Laggards

Innovators

Early Adopters

Early majority

Late Majority

Laggards
22.22%

7.4%

55.55%

7.4%

7.4%

33.33%

28.57%

38.1%

0%

0%

10.34%

37.93%

37.93%

6.9%

6.9%
End of 20 days End of 40 days End of 60 days

seek out new risks (risk seekers), new ideas, crave for new ideas, working on an idea, not even a prototype. Willing to bet
INNOVATORS
on something that exists on paper. Have deeper pockets and social currency. Ideally, innovators should be targeted during
the first interval.

want to see at least a working prototype - generally excited about new things but plays it safe.
EARLY
ADOPTERS

goes for tried and tested solutions - industry best practices

EARLY
MAJORITY

approaches an innovation with a high degree of skepticism and after the majority of society has adopted the innovation.
LATE MAJORITY
Skeptical kind - everything is a fad - shouldn't be betting on this - it will die down - unless they're forced to move.

are intrinsically against the idea - so detached from the initiative that they just don't care. They are rational, and they have
LAGGARDS
their reasons for being a laggard.
INFLUENCING FACTOR INFLUENCING STYLES
Distribution of the various factors used for influencing Distribution of styles/powers adopted for influencing

DATA IMPACT ON ADOPTION POSITIONAL POWER IMPACT ON ADOPTION

7.14% 3.44 0% 0

HIERARCHY REFERENT POWER

0% 0 3.57% -0.27

RELATIONSHIPS EXPERT POWER

3.57% -0.27 3.57% -1.09

PERSONAL REWARD POWER

89.29% 24.19 0% 0

NONE COERCIVE POWER

0% 0 0% 0

NONE POWER
It comes from occupying a position - being a
POSITIONAL
boss or a key member. Synonymous with
DATA Speaker Training Blog Consultant authority.
Presentation Internal Survey 92.86% This power is a result of trust and respect an
28.72
REFERENT
individual command.
Marketing Survey
Exercised through fear. It stems from issuing
COERCIVE
threats - demotion, firing.
HIERARCHY CEO email CEO Order Pilot It comes from the individual's knowledge, skills
EXPERT
or experience.
RELATIONSHIPS Lobby Org. Politics Networks Exercised through rewarding individuals for
REWARD
compliance. Includes compliments, recognition.
PERSONAL Email Face to Face Seek Advice