Title: 03 – Evolution of Marketing

Learning Objectives:

1. Understanding of basic premise behind todays Marketing

2. Comprehension of how Marketing has changed through Time
3. Basic knowledge of today’s Marketing Aims

Description:

The concept of Marketing has changed throughout the scope of history. Each era of Marketing
has built up from its predecessor. Looking at how Marketing evolved we understand what are the core
concepts that underpin it today. Marketing has gone through 7 different eras in time – Trade, Production,
Sales, Marketing Department, Marketing Company, Relationship and Social Media Eras. With time,
activities such as exploring new product avenues, optimizing machine production, making a hefty sales
effort, differentiating your product, being customer centric, creating long lasting relationships and
creating digital communities all have included in the wider definition of Marketing.

Further Reading:

https://www.encyclopedia.com/finance/finance-and-accounting-magazines/marketing-historical-
perspectives