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Neoclassical Theory
□ (Neoclasscial Growth Theory) an economic theory that outlines how a steady economic growth
rate results from a combination of three driving forces: labor, capital, and technology
□ (Neoclassical economics) a broad theory that focuses on supply and demand as the driving
forces behind the production, pricing, and consumption of goods and services
□ Neoclassical economists argue that the consumer's perception of a product's value is the driving
factor in its price.
□ Neoclassical economists believe that a consumer's first concern is to maximize personal
satisfaction. Therefore, they make purchasing decisions based on their evaluations of the utility
of a product or service. This theory coincides with rational behavior theory, which states that
people act rationally when making economic decisions.
□ It was expressed by E. Roy Weintraub that neoclassical economics rests on three assumptions,
although certain branches of neoclassical theory may have different approaches:
People have rational preferences between outcomes that can be identified and associated
with values.
Individuals maximize utility and firms maximize profits.
People act independently on the basis of full and relevant information.