24/11/2018 ma 5 Characteristics Ci fete tri) Characteristics of a Good Website Is your website producing the results you hoped for? Are you serious about the effectiveness of your online investment? This will explains basic ingredients of a successful website. Missing an ingredient can result in a poor after taste for your website visitors, 8 Aku BhargavaOriginal, Fresh Content © Content is key in the web world. People visit websites for the primary purpose of finding content. so make sure you deliver. Website content should be unique and up to date. Fresh content will keep visitors yA Bhargava Characteristics of a Good Website Target Audience © From a quick scan of your website, visitors should be able to determine what you offer and how you can benefit them. + A good website will have headlines and text that speaks to the target audience's needs and wants. © Many websites simply list what their company does without saying how they can benefit their target audience. = Keep your audience in mind when designing your website to be sure that it will appeal to them and encourage them to take action. 8 Aku Bhargava 24/11/2018Characteristics of a Good Website User-Friendly Navigation ‘* A good website has content that is easy to find, © Pages should be organized and named in a way that the target audience will easily understand. For instance, a services page would be better labeled “Services” than “Business Solutions.” * Keep your navigation consistent from page to page to avoid any possible confusion. ‘© Double check all your links to make sure they are working. ‘* Make sure that your most popular content is no more than a click away from your homepage If your website has a lot of content, provide a search box so visitors can quickly find what they are looking for. 3; al apnea Characteristics of a Good Website Simple and Professional Design ‘© A good website will have an attractive layout that is easy ‘on the eyes. Be sure your colors contrast well and your text doesn't require a magnifying glass to read * Lots of text can overwhelm a user. Breaking up text into subheads and bullet points will improve the layout of the page and make the text more scannable. * Use design elements to draw attention to or to enhance the content of a page. With every design element added, take a step back and make sure it serves a purpose and does not detract from the usability of the site. Put things where users expect them to be. ‘© Simple, professional design will be much more effective than flashy, overcrowded design. atu Bhargava 24/11/2018Speed ‘How many seconds will you wait for a page to load before you give up and leave a website? ‘© Many factors can affect the loading time of a website including coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user's computer. © Make sure your server has the proper amount of space/bandwidth for your website and that your website code is lightweight. * Use large araphics sparingly. Use CSS styles in place of graphics where possible. ¢ Waiting for large graphics or a fancy flash animation to load on each page will surely turn away some visitors. Sy Atu Bhogee Characteristics of a Good Website Search engine optimization « Itis one of the most commonly neglected aspects of a website, but a website is useless if no one can find it. Think about the keywords that users may search for to find a product or service you offer * Do some research to see now often those keywords are searched for through a tool like Google's Keyword Tool Use keywords in titles, meta tags, headings, file names and in the content of your site. = Search engine optimization can mean the difference between getting 500 visitors a month and 500+ visitors a day 8 Aku Bhargava 24/11/2018Link building Links are an important factor in determining where your website appears in search engine results. © Find as many legitimate sites as you can that will ink you your website. ‘* Add your link to your business profile in directories like Google Local, Yahoo! Local, Merchant Circle, Insider Pages, Yellow Pages, Linkedin and more © Submit articles and PR to sites that will include a link back to your website. The best way to get links to your site, however, is to provide unique and interesting content that people want to link to yA Bhargava Characteristics of a Good Website Tracking * A good website is a work in progress. © Anice tool like Google Analytics will Keep track ot the number of people who come to your website, what pages they viewed, where they came from, what keywords they used in search engines, how many left after the first page and more. © Unlike other media, websites can be easily tracked to see what is working and what sn’t. This data will help you to improve the quality and structure of your site. 8 Aku Bhargava 24/11/201824/11/2018 Characteristics of a Good Website * A professional-looking website with interesting content that is easy to navigate and can be found in search engines is sure to bring value to your business yA Bhargava