Professional Documents
Culture Documents
Banallow Choco
Banallow Choco
Dip
Red-V Site, Lucena City
09338638775
Charice A. Antonio
Danica H. Delmo
Freenzy S. Macasinag
Carl Kenneth Aguilar
Executive Summary or Statement of Purpose
Table of Contents
Basic Questions:
It is a start-up because our business is newly emerged that aims to meet a marketplace
need by developing a viable business model around an innovative product, service,
process or a platform
B. Products/Services
Basic Questions:
Our product is a delicious treat that the people will enjoy, but not only that, it is also
good for our health because it includes a banana fruit. This fruit is a great dietary
source of potassium and not only that it has a lot more packed of health benefits.
Our product is very much affordable and attractive. We also find it unique because
the banana is the main attraction of our product.
Our product is unique from others because of its features. It has a sweet taste and yet
it is healthy.
We will exert effort like doing sales talk, and we will be asking for help from our
friends. Costumers will love the sweet-smelling appearance of our product.
C. Market Analysis
Basic Questions:
3) What is (will be) your share? How will your share change over time?
A little money that we can share, because we’re just students we don’t have a lot
of money to sacrifice. But then it will have profit over time.
Our business will grow in the future if we will work hard and seek for improvement.
None, because our business is not divided and we work equally as a whole.
Our business gives opportunities to us and others to grow subjectively and may
benefit others by having side-line.
D. Marketing Plan
Product Strategies
We will not make a stall; instead we’ll go for selling the products with us.
We would like to be a role model to our fellow students; having the characteristics of
being optimistic and hardworking.
Pricing Strategies
1) What will be your pricing strategies? (For example: Premium, Every Day
Low Price, Frequent Sale Prices, Meet Competitor Price, etc.)
2) How will you compare with competition and how will they respond?
We will be having a draft box, which can help us to know the side of our costumers,
and also we can conduct a survey to know something about our competitors.
Because we have a healthy and unique product that is more importantly affordable.
We will seek for the improvement of our product and use the money for that
improvement.
5) Is there anything about your business which insulates you from price
competition?
6) Can you add value and compete on issues other than price?
We always want what’s best for our costumers, so we will value our costumers’
wants and always go to improve for them.
Promotional Strategies
2) How will you reach your Target Markets? (What Media will you use?)
3) How will you motivate them to buy? (What Message will you stress?)
We will reveal some of the health benefits of the banana fruit and the marshmallow as
well.
4) What is the cost and timetable for implementation of the marketing plan?
We estimated the whole cost of our start-up business around 300-500 pesos that will
last for a week or more.
E. Location
Basic Questions:
Owned
Because our target customers are students, so it is good to have our business in the
campus.
F. Competition
Basic Questions:
My fellow students who’re also having their own business and other business owners
who have same category.
2) How will your operation be better (and worse) than your competitors?
3) How are competitors doing? What are their sales and profits?
For now, they are doing fine since our business is just a start-up we need to work hard
to come up with the pressure.
We will address our business by having an advertisement using social media and sales
talk.
The functional areas of the business will be inside the campus; we would bring it with
us as we roam around the campus.
Each of us will be responsible for each functional area. We would provide an amazing
endorsement and helping out ourselves about the products that we will produce.
The reports will be sent out to whom will need it. Reports that who will be assign on
the each task of contributing the products aside from the resources that will be sent out to
the main course men.
The salaries will be upon on our sales and will be calculated the overall cash that we
have made. Then, the money will be equally split to each of us. This is a partnership; the
money will be equally shared and no one is getting more or less.
There will be management resources that will be available so we will make plans with
them in order to have bigger sales and make more products. We will be brought in and
out of our target market, not just to have bigger sales but to share the legitimacy of the
products we’ve made.
Peel and cut each banana in half crosswise and insert a stick into each half. Add some
marshmallows and place it on a tray, cover with plastic wrap and place in the freezer until
frozen, about 3 hours. Melt the chocolate in the top of a double boiler over slightly
simmering water, over the lowest possible heat, stirring frequently. Make sure the water
is not touching the bottom of the top pan. Pour the melted chocolate into a tall glass. Dip
each frozen banana into the chocolate, turning it to coat, and we can add some sprinkles
for more design. Place on a tray covered in waxed paper. Serve immediately or wrap
individually in plastic wrap or waxed paper. Serve immediately in plastic wrap or waxed
paper and freeze for up to 2 weeks.
Our Banallow Choco-Dip can be alternative in a different dessert treat. All of our
Banallow Choco-Dip is dipped in a specially formulated semi-sweet dark chocolate that
delivers a burst of flavor as it melts in your mouth. When combined with the natural
goodness of premium bananas, the result is a savory dessert.
H. Personnel
Basic Questions:
2) What skills must they have? What training will you provide?
We can give promotions and reward to our dear customers as a thank you for them.
Giving them discounts can be served as