2015-11-19 03:16:31 PM

JOS TECH ACADEMY

(LUSAKA, ZAMBIA).

DEPARTMENT OF ENTREPRENEURIAL STUDIES

Course Title: Introduction to Entrepreneurship

PREAMBLE:

Entrepreneurship is a concept that has recently gained global and regional recognition
especially that it creates a landscape on which development efforts have been conspicuously
appreciated. In this regard, it is prudent for any credible regime to consider imparting
entrepreneurship skills to its citizenry to enhance capabilities and realize potential for self-
economic determination, income generation and ultimately poverty reduction. To this effect,
this intensive course lays a podium on which such worthwhile skills can be inculcated in the
students in the quest for self-employment and realization of idle development potential.

AIM:

Knowledge is power but it can be power without being powerful until an enabling
environment has been created from which the sought knowledge can be acquired. The course
aims at pioneering entrepreneurship skills as a weapon of economic freedom so that
knowledge does not only become power but powerful instrument of curbing unemployment
and ultimately the scourge of poverty.

OBJECTIVES:

Trainees (students) are anticipated to demonstrate the following upon their intensive training
and participation in the course;

a) Understanding of the concept of entrepreneurship and its related terminologies.

b) Appreciation of the theoretical and empirical aspects of entrepreneurship.
c) Make a link between entrepreneurship and economic growth and development
d) Comprehension of financial dimension of entrepreneurship
e) Incorporation of research methods and business surveys in entrepreneurship

COURSE CONTENT:

A. INTRODUCTION TO ENTREPRENUERSHIP
- What is entrepreneurship
- Historical context/ background of entrepreneurship
- Who is an entrepreneur
- Characteristics of an entrepreneur
- Based on the characteristics: is an entrepreneur made or born?
- How to make an entrepreneur
- Types of entrepreneurs: economic, social and large company entrepreneurs

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B. ENTERPRENUERSHIP: THEORY AND PRACTICE

- Entrepreneurship styles (framework): Darwinians, Communitarians and Missionaries
- Cost- Benefit Analysis in Entrepreneurship: Feasibility vs Profitability
- The Business Cycle: Opportunity identification- Business Completion
- SWOT Analysis in entrepreneurship
 Strengths (internal): Weaknesses (internal) : Opportunities (external) : Threats
(external)
- Management of Entrepreneurial ventures
 Supply & demand constraints
 Contemporary Marketing techniques
- The Concept of Bargaining:
 As a pricing strategy/price competition
 As a price discriminator/price differentiation
 As a determinant of producer surplus: profit or loss?
 As a determinant of consumer surplus: win or lose? Game
 Sources of bargaining power: quantity or quality? Theory
- Risk Assessment: Internal vs External risk factors
- Key determinants of Entrepreneurial success and failure
- The Funding constraint: internal vs external funding, monetary vs non-monetary
funding

C. ENTREPRENEURSHIP AND ECONOMIC GROWTH/DEVELOPMENT

- Entrepreneurship as a determinant of economic growth/ economic development
 The Keynesian Model vs job creation
 The Lewis Model
 The ripple effect
 The trickledown effect
 The spillover effect
 The multiplier effect
- Small Medium Enterprises (SMEs) as:
 piecemeal social engineers of growth & development: income generators
 agents of change, innovation, invention & technological transfer
 quick acid-test of micro/macro-economic variables (responsiveness)

D. FINANCIAL DIMENSION OF ENTREPRENEURSHIP

- The Business plan
 Business/Company names; Business registration- Copyright laws, Intellectual
property rights
 Budget: budget line and budget constraint
 Cash flow projections: financial risk indicators
 Taxation systems; Tax registration & Tax clearance processes
- Ratio Analysis: Liquidity, Activity, Debt, Profitability and Market ratios
- Financial Audit & record management in entrepreneurship

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E. RESEARCH METHODS AND BUSINESS SURVEYS IN ENTREPRENEURSHIP

- Introduction to research concepts
- Significance of research in entrepreneurship
- Types of research: Applied (problem solving) vs Basic research (economic knowledge
data base)
- The social research process
 the research cycle
 Proposal preparation
 Report writing
- Business Surveys/ business data collection devices
 Field trips as business feasibility studies
 The market mapping matrix
 The logical framework (log frame)

FOR:

 COMPLETE PACKAGE OF NOTES AND PPT SLIDES FOR THIS COURSE

 FURTHER COMPETITIVE COURSE OUTLINE DESIGNS IN SOCIAL
SCIENCE COURSES

CONTACT:

NCHUNGO, JOSEPHAT
(BA, University of Zambia; MA, Southeast University, China).

Staff Development Fellow

Department Of Development Studies
The University Of Zambia
P.O. Box 32379, Lusaka-Zambia
E-mail: nchungojosephat@yahoo.com OR nchungo5josephat@gmail.com

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