21n78e Test

Duration: 48 Hrs

Copy Test
1. Google has released Stadia, a product that is sure to disrupt the gaming industry.
Here are a few details regarding the project: https://www.inverse.com/article/54194-
google-stadia-cost-launch-date-featuresgames-hints

Google is planning a launch event that introduces Stadia is a big way. Suggest a
name, visual references and one paragraph introducing the event. You can also think
of interesting activation ideas you can conduct at the event to get users interested.
Ans:
Stadia: Breaking Boundaries
Come try yourself. Just bring a device and let us do the rest. No more downloads, no more
installations. All you need is internet and we will give you an experience of a lifetime. Free
yourself from low resolution game interruptions and hanging. If you have Google Chrome,
you have the power of Google Stadia.
Gaming could not have been easier! Google Stadia can stream gameplay at 4K resolution
with HDR and 5.1 surround sound at 60fps, all via an internet connection.
New generation, new gaming! Once you have taken the step of forming divisions, you know
in your mind that it always remains an option to drive away what doesn't agree with us.
Gaming consoles are an antique of the past. Join us in the new world. We are here to break
down boundaries.
It all starts here!
Visit: Address

Source: https://jeffreyslayter.com/free-resources/articles/how-to-break-your-own-boundaries/

2. Check out Adobe ColdFusion’s Twitter feed: https://twitter.com/coldfusion?lang=en

They are going to have a free webinar for ‘How to fix common security issues in
Adobe
ColdFusion’. It is happening at 10:00 AM PT on May 25, 2019. Write a tweet
introducing it, with
the call to action being ‘register now:’
Tweet: Having trouble with fixing common security issues of Adobe cold fusion? Register
now for a free Webnair to get better equipped with the platform and protect your code base.
(Registration link)

Once that is done, you need to translate these tweets into social posts with an image
creative
What would be the image copy, an image option and the body copy? To help with
tone, check out ColdFusion’s FB page:
https://www.facebook.com/AdobeColdFusion/?tn-str=k*F

Creative copy:

Adobe Cold Fusion Webnair.

Learn about new improved features and better protect your code base

Register now

Body Copy:

Trust a battle-tested, high-performing application server that simplifies web and mobile
application development. Deploy APIs with a flexible and scalable API management
platform. Register for the Webnair and learn to better protect your code base (Registration
link)

3. How do you describe sunrise/colour to a blind person?

Ans: It is like breathing. The warmth you feel when you exhale is the colour of the tenderness
that a sunrise is made of. It is like the touch of a feather when you least expect it. The feeling
of goodness when someone you love pecks you on your cheeks. The colour is like a pat on
your back when you meet a friend. It is like the void that is filled when someone you know
fills it with love. Sunrise is a feeling, intertwined with what you feel inside. It is like the

Serenity.mp3
sound of a serene ambient music like (Double click on the audio file to listen)

4. Give THREE visuals that represent “Hypocrisy” and also explain why in a sentence
or two.
Hypocritical viewpoints are something that we all have at some point in our lives, but at these
massive scales, the dictionary needs a new word.

5. Write a witty/funny one liner for a “Pocket Watch”

Ans: If you’re keen on time, it should not be inside your pocket.

6. Write a quirky video script to encourage Indians to do yoga. Assume a fictitious

body by the name of the National Yoga Foundation. Keep it to a minute tops.
Ans: A man is sitting on the bed staring at his pink shirt. He had ironed it twice but the
creases just wouldn’t go.
Then he looks at his tummy and still feels the same amount of disappointment as he did
looking at his shirt
His eyes wanders about until it catches a pamphlet someone had slid under his door. It read
National Yoga Foundation. Call it coincidence, but the timing could not have been better.
It read, “Are you disappointed?” He nodded his head.
It further read, “Are you keen on making positive changes to your life?” he nodded again.
He read further. It started to intrigue him. “Come join us, you won’t be disappointed
anymore.”

7. Write an Insta story (Instagram story) about any one of the following. Make use
A. Love
B. An old photograph
Ans:
An old photograph: (An abstract thought keeping an old photograph in mind)
Sometimes, the residual magic does try to remind you that it exists. Or maybe you make it
up. It doesn't matter at this point, it's all the same shade of sepia. But just in case, keep your
eyes and ears open when the clock hits three in the morning. Maybe you'll hear or see
something, and that's nice.
But magic will be when you hear and see nothing at all. It's a sacred hour, you see.
Sometimes, the entire universe has enough faith to stay silent out of reverence. You'll hear
yourself breathe, but that's alright. It's how we usually pray around these parts.

8. List three brands/pages you follow that you think do exceptional work/create great
content for instagram and facebook and what did you like about them.
Ans:
durex.india
The unabashed quirk and wittiness mesmerises anyone with an open mind. There is a lot to
learn from the kind of posts they produce. The post copies are as witty as the creative
copies.
niviea_de
This one's simply beautiful. It is one of the most recognised brands with “Unfinished
Sympathy” and for good reason. It has a very deep and vibrant page which fills you up with
colourful joy. I follow this page to work on some of the brands I work with, for its sheer
warmth and exquisiteness. The picturesque shoots makes me want to integrate its vibrancy in
a lot of work that I am assigned to.
envyfrench
I might have some hand in completely revamping their social media strategy by increasing
their follower base two folds in a matter of one month. Although, there were a lot of hurdles
related to integrating Akshay Kumar into the copies but we found a cheat code to success
through trace graphics. The solution was in trace graphics and pop art. The Father’s Day post
and the Pride Month post was my brain child and it faired quite well. Akshay Kumar posts
have recieved 25% - 26% engagement rate on Instagram. This is immense and one of the
highest engagement rates we have ever seen.

9. Tell us about one campaign you worked on that you're proud of. Tell us about the
brief, the insight, how you came up with the idea, and everything you did around that
idea.

Ans:
The brief from the client was to integrate Akshay Kumar’s body of work into Envy deodorant
amalgamating its fragrances for each post we do.

Akshay Kumar posts have recieved 25% - 26% engagement rate on Instagram. This is
immense and one of the highest engagement rates we have ever seen.

So I came up with the core concept that read:

Akshay Kumar may be associated, by most cinemagoers, as an action hero sweating his way
past armies of villains and now the all action star is looking to unleash the only “Khiladi”
range of deodorants in the world- #EnvyTheKhiladi.#EnvyThe Player
The mood needs to be set for a full Bollywoodesque-Akshay-Khiladi signature fragrance.
Further development, for example, into stories in comic strip type can be done in the later
stages.
An excerpt from the lyrics of Billie Eilish’s ‘Bad Guy’ encapsulating the way we want to set
the mood for the Istagram page:
“So you're a tough guy
Like it really rough guy
Just can't get enough guy
Chest always so puffed guy
I'm that bad type
Make your mama sad type
Make your girlfriend mad tight
Might seduce your dad type
I'm the bad guy”

There were various insights that had to be incorporated to make it a success such as:
Traits of a “Khiladi”-Player (Casanova):
1. Charming
2. Attentive
3. Interested
4. Curious
5. They make women feel special
6. They’re seducers who are addicted to the “power” they feel when seducing women.
7. They’re addicted to the chase and challenge of love.
8. They can adeptly manipulate feelings to their advantage. Once she feels comfortable and
relaxed with the lady killer, he’ll make his move.

Traits of a “Khiladi”-Player (Daredevil):

1. “Sensation seeking” personality
2. Urge to do near-impossible feats
3. Gravitate towards risky behaviour

All these traits go well with the image of Akshay Kuamr and his Khiladi franchise. These can
used as pillars to associate each fragrance.
The product names clearly define these traits.
Envy French Deodorant range for men:
1. Nitro
2. Fiery
3. Dark
4. Force
5. Rush
6. Magnetic
7. Noir
8. Riche
9. Speed

INTEGRATING AKSHAY KUMAR’S KHILADI FRANCHISE WITH ENVY:

Mood Board:
Integrate Akshay Kumar performing various stunts and excerpts from his movies in the style
of modern Bollywood using trace graphics:
https://www.instagram.com/p/BtBVCWtl93n/
https://www.instagram.com/p/BtFZywXFh8Q/
*The above Code –Wildstone campaign was also done by me.
Trace graphics of the following examples can be used in absence of original shoots.

POST TYPES
Depending on each pillar some quirky famous lines from Akshay Kumar movies can be
used :
Eg.
1. “Don’t angry me!” lest you unleash the fire. (Envy Fire)
2. “Hero ban na kaun chahta hai main to villain hoon” (Envy Dark)

Eg.

3. “Apun ka fatka 440 volt ka jhatka” (Envy Force)

4. “Khiladi tha … ab pura khel hoon” (Envy Riche)
5. “Agar main hero ban gaya … toh meri pehchaan bura maan jayegi” (Envy Noir)

You can visit Envy’s Instagram page for reference:

https://www.instagram.com/envyfrench/?hl=en