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Marketing Interview Questions and Answers
Marketing Interview Questions and Answers
Marketing can be referred to as a form of communication with your customers, with the help of marketing tools.......
Explain -Customer delivered value, Total customer value, Total customer cost.
Customer delivered value - The term marketing does not revolve around fulfilling the needs of a consumer alone but
also includes the value.............
Explain - Basic marketing, Reactive marketing, Accountable marketing, Proactive marketing, Partnership
marketing.
Basic marketing is the set of activities used to get your potential customer's attention. After this one has to
formulate..........
The term marketing mix is referred to the amalgamation and use of the four P’s of marketing in a manner so as to
attain the highest level.............
Macro environment is basically referred to the area of external business operations of a particular
organization..............
The decision making process which involves the period before, during and after buying or purchasing a product is
referred to as the buying behavior of a customer......
Personal factors can be related to the persons age, sex , race, religion, occupation, educational qualifications, level of
authority etc.....
Stages of buying decision process: Problem Recognition, Information search, Evaluation of Alternatives, Purchase
decision, Purchase, Post-Purchase Evaluation......
Business market in simple words is business to business market where in the products or services of a particular
organization are sold to or purchased by other organization or business......
Who are the major participants in business buying process?
Monopoly is a market situation in which there is only one seller of a product with barriers to entry of others.....
What can be the bases for a.) Product differentiation/ Services Differentiation b.) Personnel Differentiation c.)
Image differentiation
Product life cycle refers to the presence of the product in the marketplace with respect to the ups and down in its
business costs and sales activities........
Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular
predefined amount of payment in a particular mode.......
a. Service marketing can be defined as marketing of services. It’s not same for tangible products. Services if
compared with goods then neither all products are purely goods nor services. In more clear words service can be
defined as
b. use of the service is not separated from its purchase.
c. A service can never be in material form and therefore it cannot be touched, seen, heard, tasted, or smelled.
d. The use of a service is inherently subjective, i.e. if many people are experiencing services then each of them will
experience it uniquely.
a. It involves the organization in making more then one marketing decisions across the nations.
b. There are many reasons to enter an international market led by large market size and diversification.
c. There are also several reasons to avoid entering international markets, including too much red tape, trade barriers,
and transportation difficulties .
d. The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.s.
commercial centers, trade intermediaries, and alliances .
Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and
to accept it in retrievable form. The main point of communication process is persuasion. It is totally goal oriented. It is
not an haphazard activity. Each of its tool consists of specific complexities and potentialities that justify managerial
specialization.
Real time marketing can be defined as marketing done to a customer in a particular time and place. It is the kind of
marketing which seeks the most appropriate offer for a particular customer. Real-time marketing is the outcome of
customer relationship management (CRM) solutions in major companies.Over time Real-time marketing became a
big solution for vendors and maturing customers. Vendors found themselves re-branding real-time marketing
products to suggest a more holistic appreciation of enterprise interaction decision management.
Interruption marketing can be defined as promoting a product by the means of advertising, public relation and sales. It
is not suitable every time and depends upon company to company. It is very much sales directed, so if a company
has limited funds to invest for advertising and wants quick results then interruption marketing is best. But at times it is
not considered a fruitful way of marketing.
There is a vast difference between permission marketing and interruption marketing. Permission marketing is getting
found by the customers by itself by the means of SEO, social media and content. It basically focuses on maintaining
long term relationship with the customers which is always helpful in long run whereas Interruption marketing focuses
on getting quick sales without any thought of long term relationship with customers. It just targets on promoting the
product by the means of advertising, promotion etc. to get quick results.
This type of marketing focuses on creating effective communication methods and mixing with each of the diverse
groups active in the market. Because different consumer groups have experiences in different cultural and social
settings, therefore diversity marketing recognizes the importance of cultural programming and acknowledges the
consumers accordingly. Different cultural programming, the tastes, values, expectations, beliefs, ways of interaction,
ways of entertainment, and lifestyle preferences of these groups tend to be different from others so these differences
require the creation of customised marketing strategies.
Considering marketing ethics in the process of marketing is called ethical marketing. Briefly, if we explain it is the
philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment.
It results into business community which is much more responsible socially and culturally.It’s existence is very much
beneficial to the society also. It should be the part of business ethics because it plays a very significant part in any
business model. It gives those benefits to it’s customers which other companies does not even recognise.
Segmenting market is to segment the customer and organizations so that each segments needs can be recognized
and fulfilled properly. The advantage is that there is no need of selling the product to all the segments of market infact
a particular segment can be targeted according to their requirements. Market segmentation is done in two steps:
a. first step is to identify and classify people into homogeneous groupings which are called segments.
b. second step is finding out which of these segments are f target markets.
What are the two major segmentation strategies followed by the marketing
organizations? Explain in brief.
Test marketing is done in order to test the various variabilities including the elements of the product in a marketing
plan. It projects the actual launching of the whole marketing program but on a limited basis. In short it can be said that
it is the last step before the product is released.
False advertising is using false statements to promote products and increase profit lines for a company or a brand.
Such advertisements use deception to persuade people. Such advertisements completely deny the right to know for
consumers and are banned in many countries. Still they have been a trend by finding legal ways to deceive people.
Some possible work strengths in no particular order:
Strong leader
Good manager
Initiative (willing to take on new things)
Follow-through (seeing a task through to the end)
Good at bringing things in on deadline
Determination (as in seeing a project through to the end or in finding a solution to a problem)
Quick learner
Problem solver
Flexibility
Good at seeing the big picture even when dealing with the details
Good at details, but also know how to see the big picture
Strong at a given skill required by the job (like Java programming, project management,
teaching, writing, web design, customer service, phone manner, math, public speaking, etc.)
Good people skills
Good team player
Ability to help influence change
Creativity
Good at finding ways to improve existing business processes
Good at resolving conflict
My Strength is I am self motivator, positive thinker, try to adaptable to any environment and keep
smile on my face in any serious situation.
First of all sir thank you very much for giving me an opportunity to introduce myself.
I am a chartered accountant. I am also pursuing company secretary. I did B. COM from Udaipur.
-positive attitude.
My weakness is I try to complete work before time that sometimes create problems with other
member of the team.
Part one
Normally, Part one will consist of a one-sentence statement of your career history, i.e., essentially the
condensed version of your entire career history. But that’s not as challenging as perhaps it might first appear.
Here is an example of how Part One can easily be constructed:
“I am a five-year veteran of LAN/WAN administration and systems engineering, with substantial experience
using Novell, NT, Cisco and Lotus Notes/Domino.”
Part two
Part two consists of a one- OR two-sentence summary of a single career accomplishment that you are especially
proud of and one that can reasonably be expected to capture the potential employer’s attention. It must also be
an accomplishment that can be easily explained and/or illustrated and it absolutely MUST highlight a “bottom-
line” impact for the potential employer. Here is an example:
“Recently, as a long-term contract employee at a local regional bank, I learned that the bank was about to
install Lotus Notes/Domino and they were planning to use outside consultants for the project. I let them
know that I had done a similar installation at my last assignment, outlined how we could get the job done
with in-house staff and successfully complete the installation for $55-$65K less than it would have cost with
outside consultants.”
Part three
This final part is the most dynamic, as well as the part that must be customized to fit the particular career
opportunity being sought. It needs to be a one- OR two-sentence summary of specifically what you want to do in
your next career move AND it must be relevant to the position being sought. Here is an example of how Part
Three might be constructed:
“For the next step in my career, I would like to move away from contract work and find myself as a direct
employee of a large firm where I can join a substantial IT team and be involved with a group that focuses on
email and network security applications, while having access to the knowledge base that would come with a
large, diverse IT group.”
OR, here is yet another example of how Part Three might be prepared:
“For the next step in my career, I would like to find myself as a direct employee of a small- to medium-sized
firm that is looking to hire an in-house IT generalist so I can continue growing my career by getting exposure
to multiple IT areas, such as networking, help desk, security, and application issues for the users of the
organization. As the firm’s IT needs grow, I would love to apply my past team project management skills to
managing the members of a small, growing IT team.”
As you can see, two very different endings but ones that perfectly match what two different employers are looking
for in a candidate.
Putting it all together
Let’s assume that Suzanne Smith is applying for a chemical engineering position with XYZ, Inc., and at the
beginning of the job interview, the hiring manager asks, “Well, Suzanne, in order to get the ball rolling, tell me
a little bit about yourself.” Here is how Suzanne might answer the question, in order to brand herself, right off
the bat, as certainly not being just an “average” candidate:
“I am a chemical engineer with eight years of experience, four which were in process engineering at Clorox
working on improving plant productivity and four in specialty resin chemical sales where I help customers
develop new products that improve their competitiveness in the marketplace. (Part One)
“Recently, through networking, I learned of a company that had great products except for their concrete
coating line. I knew that we had a resin that would enable the company to develop a faster drying concrete
coating, thereby improving the company’s ability to compete more effectively in their marketplace. I called
on the decision-makers, got their interest, worked with R&D and helped them develop a product line that
resulted in $2 million in new sales for the company in the first year, which meant $400K in new sales for
us. (Part Two)
“For the next step in my career, I would like to be with a larger firm with more resources so that I can
continue to drive business and grow sales for both the company and my customers in a wider variety of
applications. Once I have proven myself and earned the right to get promoted, I would like to use my skills to
lead and develop a sales team.”(Part Three)
Does Suzanne’s answer adequately address all THREE criteria (parts) recommended in an answer to the “tell me
about yourself” question”? You bet it does!