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THE FIVE Cs OF CREDIT

Condition
The state of the overall economic
environment - specifically the factors
01
that might have affect your industry
and business.

02 Capacity
Your ability to repay the loan. Our
algorithm Herio Insight determines
the best loan product for the financial
health of our borrowers' businesses.

Capital
How much money you have
personally put into the business.
03
Investing in your own business
shows you believe in it - and that we
should too!

04 Collateral
are assets that can be used as
security for loan repayment, like real
estate and inventory.

Character
Our customers aren't just data sets to
05
us. A small business owner's integrity
and trustworthiness play a large part
in whether or not we approve them
for a loan.

www.heriocapital.com | 1.844.Go.Herio | @heriocapital

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