New Era University

No. 9 Central Ave. Brgy. New Era, Quezon City

College of Business and Administration

In Partial Fulfillment of
the Requirements for the Subject
Retail Management

Sherwin B. Rumbawa

Renzie Mae S. Jao

Rafhael Christian D. Arceo

Joanna Rey M. Cano

Lailanie Q. Dela Cruz

Jonlou E. Padual

Mae Anne A. Salon

Sherwin C. Yabut

Dr. Daniel E. Hebron

2018
 TABLE OF CONTENTS
CHAPTER I...................................................................................................................................................... 1
INTRODUCTION ............................................................................................................................................. 1
CHAPTER II .................................................................................................................................................... 3
INDUSTRY ANALYSIS...................................................................................................................................... 3
Top 10 best coffee and baked goods chains in the Philippines 2017 ........................................................... 5
CHAPTER III ................................................................................................................................................... 6
COMPETITOR ANALYSIS ................................................................................................................................ 6
CHAPTER IV ................................................................................................................................................... 7
CUSTOMER ANALYSIS ................................................................................................................................... 7
PROFILE OF THE CUSTOMERS: ......................................................................................................... 8
CHAPTER V .................................................................................................................................................. 21
COMPANY PROFILE ..................................................................................................................................... 21
PRODUCTS............................................................................................................................................ 23
CHAPTER VI ................................................................................................................................................. 25
SWOT Analysis............................................................................................................................................. 25
CHAPTER VII ................................................................................................................................................ 27
STATEMENT OF THE PROBLEM ................................................................................................................... 27
CHAPTER VIII ............................................................................................................................................... 30
OBJECTIVES ................................................................................................................................................. 30
CHAPTER IX ................................................................................................................................................. 35
PROPOSED PLAN ......................................................................................................................................... 35
CHAPTER X .................................................................................................................................................. 38
TOTAL PROJECT COST ................................................................................................................................. 38
CHAPTER XI ................................................................................................................................................. 41
CONTINGENCY PLAN ................................................................................................................................... 41
ABOUT THE AUTHORS ................................................................................................................................. 43
REFERENCE .................................................................................................................................................. 51
 CHAPTER I

INTRODUCTION

Everybody loves doughnuts and if they tell you they don’t, they’re lying. These are the

best chain doughnut shops in America.Donuts have the distinct honour of being one of the

world’s favourite sweet treats and are seen around the globe in various regional forms. From

North America’s glazed ring donut to Taiwan’s twisted “horse hoof” shaped donut; they are

undisputedly delicious in all of their incarnations. Most of the donut chains combined donuts and

coffee and it spreads all over the country and many of businesses have established coffee and

baked goods chain.

There are few foods that are more ingrained in the culinary consciousness than

doughnuts.These simple rounds of fried dough have staked their claim as one of the most

beloved snack foods out there. One of the main reasons for the popularity of doughnuts is the

fact that the variations are infinite, and there’s plenty of room for both tradition and innovation.

Old-school doughnut shops might specialize in a blueberry cake doughnut that sells out every

morning, while New York’s Doughnut Plant has built a reputation for itself around delicious

inventions like crème brûlée and peanut butter-and-jelly-filled ones. Just like all of the most

revered American foods, there’s no shortage of chains that have sprouted up to spread the

doughnut gospel far and wide.

One of the most leading coffee and baked goods chain in the Philippines is Dunkin’

Donuts. Most of the Filipinos love donuts because of its sweet and delicious taste. Founded in

1950,Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods.

Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut,

1
bagel and muffin categories in the U.S. Dunkin' Donuts has earned the No. 1 ranking for

customer loyalty in the coffee category by Brand Keys for 12 years running in the U.S. The

company has more than 12,500 restaurants in 46 countries worldwide. Based in Canton, Mass.,

Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.

Philosophy: "Make and serve the freshest, most delicious coffee and donuts quickly and

courteously in modern, well-merchandised stores."

- Bill Rosenberg, Creator of Dunkin' Donuts.

In the Philippines, it was 1981 when Dunkin Donuts’ flagship outlet in the country

opened at what was known as the Quad Car Park (now Park Square) in Makati.

This baked goods and coffee store has a chain of more than 800 outlets nationwide serving

products such as Donuts, Munchkins, Coffee, Hot and Cold Beverages, Croissants, Bunwiches,

Brownies, and Muffins. This franchise is awarded to an operator. The operator is responsible in

developing the area or territory based upon the agreed development schedule. To put up the

production center, the minimum investment starts at P32 Million. An independent entrepreneur is

granted the right to franchise either a Kiosk or a Take-Out Counter which requires a minimum

floor space of 5 square meters.The investment franchise cost can start at P200,000 that can vary

depending on the floor space and location of the outlet. Inclusive on this amount are the

franchise fee and security deposit.The franchise is good for a five-year period and renewable by

term basis upon the franchisee’s compliance, management, and operation. It is the franchisee’s

duty to hire employees and to prepare the building plan with an architect and a contractor.

2
 CHAPTER II

INDUSTRY ANALYSIS

There are several types of industries. One of them is fast food industry. Globally, fast

food generates revenue of over $570 billion - that is bigger than the economic value of most

countries. In the United States revenue was a whopping $200 billion in 2015 - quite a lot of

growth since the 1970 revenue of $6 billion. The industry is expected to have an annual growth

of 2.5% for the next several years - below the long term average but coming back from a several

year slump.

There are over 200,000 fast food restaurants in the United States and it is estimated that

50 million Americans eat at one of them every single day. The industry employs over 4 million

people and counting - restaurant franchises added over 200,000 jobs in 2015.

Fast food restaurants, along with fast casual restaurants, make up a segment of the

restaurant industry know as Quick Service Restaurants (QSR). This segment accounts for more

than 50% of sales in the entire restaurant sector. While Quick Service was once dominated by

fast food, fast casual continues to gain market share.

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 Top 10 Fast Food Company

1. McDonald’s $36.4 billion

2. Starbucks Corporation $14.8 billion

3. Doctor’s Associates $11.3 billion

4. Wendy’s Company $9.9 billion

5. Burger King Holdings $9.7 billion

6. Yum! Brands $9.4 billion

7. Dunkin’ Brands $8.2 billion

8. Chick-fil-A $8 billion

9. Domino’s Pizza $5.3 billion

10. Panera Bread $5.2 billion

The chains are ranked by US systemwide sales in 2016.

The ranking process incorporated by six (6) criteria for each organization: total change in units

(2015), total units (2016), number of company units (2016), number of franchised unit (2016),

U.S average sales per unit, and U.S systemwide sales.

4
 Top 10 best coffee and baked goods chains in the Philippines 2017

1. Starbucks

2. Dunkin’ Donuts

3. Krispy Kreme

4. St. Marc Café

5. Tim Horton’s Café and Bakeshop

6. Bo’s Coffee

7. The Coffee Bean and Tea Leaf

8. J.CO Donuts

9. Dreamland Café

10. The Coffee Project

Coffee and baked goods chains are expanding. More stores were established here in the

Philippines because of bread, tea and coffee consumers or lovers especially to those graveyard

shift workers. These are based on the branches they have established and popularity here in the

Philippines.

5
 CHAPTER III

COMPETITOR ANALYSIS
Competitors’ analysis is to determine the strengths and weaknesses of the competitors

within a market, strategies that will provide a distinct advantage, the barriers that can be

developed in order to prevent competition from entering a market, and any weaknesses that can

be exploited within the product development cycle.

Dunkin Donuts’ Competitors

(SM City North, Edsa)

Name of the Characteristics Location Operating Number of

store Hours employees
1. Go Nuts Sells donuts, Sm City North 11:00am to 4
Donuts coffee/float Edsa 10:00pm

2. Happy Haus Sells donuts Sm City North 10:00am to 2

Donuts Edsa 10:00pm

3. J. Co Sells coffee, Sm City North 10:00am to 9

Doughnuts and yogurt, frappes Edsa 10:00pm
Coffee and donuts

4. Krispy Kreme Sells coffee, iced Sm City North 10:00am to 4

coffee, frappes Edsa 10:00pm
and donuts
5. Mister Donuts Sm City North 10:00am to 2
Edsa 10:00pm

Sources: The Marketing Management students visited each stores to gather information stated at
the table above.

6
 CHAPTER IV

CUSTOMER ANALYSIS

Customer analysis is a critical component of any business plan in all stages of growth.

When you analyze your customers, you define who your target market is, and decide how you'll

reach them. With this analysis, they can determine and identify the marketing strategy and

customer services of Dunkin’ Donuts by their customer basis and verify/achieving their needs.

The Marketing Management students conducted interviews inside and outside the store

location. The questions to be answered are:

1. What factors influences you to purchase Dunkin’ Donuts products?

2. What can you say or suggest about their customer service and store dining experience?

3. Are you satisfied with its customer service and products or do you like to change one of

their store accommodations/services?

4. What would you like to change or suggest about their environment or services?

5. Do you prefer buying Dunkin’ Donuts products instead of other donuts stores? Why or

why not?

7
PROFILE OF THE CUSTOMERS:

The marketing students conducted an interview to customers of Dunkin’

Donuts as their respondents.

Name: Fernan M. Dalangin Gender: Male

Age: 48 Years Old Occupation: Electrical Engineer

 “Bumibili ako ng Dunkin’ Donuts dahil nirekomenda ng mga kaibigan ko at kakilala”

 “Blowout pag may Birthday, mas prefer ng mga kaibigan ko sa Dunkin’ Donuts”

 “Ang Dunkin’ Donuts ay kilalang produkto, masarap ang lasa, mas kilala kaysa ibang

tindahan ng donuts.”

 “Ang mga crew at personnel ng Dunkin’ Donuts ay palakaibigan, mabait at

matulungin.”

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Name: Hannah Grace H. Abarquez Gender: Female

Age: 19 Years Old Occupation: Student

 “Bumibili ako ng Dunkin’ Donuts dahil sa mga kaibigan ko.”

 “Kapag may bagong promo o new sale sa internet.”

 “Nakasmile yung mga empleyado at palakaibigan sila.”

 “Hindi mahal ang Dunkin Donuts at abot kaya ng budget.”

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Name: Cali Ian Guerrero Gender: Male

Age: 29 Years Old Occupation: Call Center Agent

 “Bumibili ako sa Dunkin’ Donuts dahil malapit ito sa work ko.”

 “Masarap yung sineserve nila and bagong gawa.”

 “Lagi akong nag uuwi para sa mga anak ko dahil mura lang at madaming

mapagpipilian.”

 “Yung staffs nila always nakangiti and full of energy kahit medaling araw na.”

10
Name: Winnie Anne J. Sarmiento Gender: Female

Age: 19 Years Old Occupation: Student

 “Bumibili ako ng Dunkin’ Donuts dahil favorite naming magkakapatid to.”

 “Affordable yung price and masarap. Budget friendly din.”

 “Mabilis kumilos yung mga employee nilapag may favor.”

 “Tahimik yung location ng store kaya lagi akong nagpupunta to study.”

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Name: Mark Jade Bagasala Gender: Male

Age: 19 Years Old Occupation: Student

 “Bumibili ako ng Dunkin’ Donuts dahil masarap sya and favorite ko.”

 “Okay naman, affordable yung price and mababait yung staffs.”

 “Yes, Satisfied naman kasi inaasikaso nila mga customer.”

 “Mas gusto ko ang dunkin donut kesa sa ibang stores, favorite ko kasi ‘to eh.”

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Name: Erick James Salongga Gender: Male

Age: 25 Years Old Occupation: Call Center Agent

 “Bumibili ako ng Dunkin’ Donuts dahil ito ang malapit sa workplace ko and masarap”

 “Mababait ang employees”

 “Yes, Satisfied kasi masarap talaga ang donut ng Dunkin’”.

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Name: Ronel Tac-an Gender: Male

Age: 21 Occupation: Service Crew

 “Dahil dito mura ang mga presyo ng paninda”

 “Sa tuwing may pera ako bumibili ako dito “

 “Maganda, dahil sa magandang ambiance pero kailangan pa rin ng pagbabago ng

store branches nila”

 “Maayos dahil sa mga empleyado nila na hindi masungit kapag may kailangan ka. “

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Name: John Ray Soriquez Gender: Male

Age: 20 Occupation: Service Crew

 “Dahil sa masarap nitong paninda”

 “Pag treat ng mgakaibigan, prefer nila sa Dunkin’”

 “Maayos at masarap dahil nabubusog ako”

 “Maganda, madaling utusan ang mga nag tatrabaho dito”

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 Name: Kate Urbano Gender: Female

Age: 21 Years Old Occupation: Admin staff

 "Yummy..delicious...masarap talaga sya"

 "Ok naman. Fair sila sa lahat ng costumer"

 "Maganda yung ambiance naman. Malamig sya.Lagi silang may promo at swak yung

promo nila"

 "Affordable sya lalo na kapag pasalubong"

 "For my suggestion dapat yung crew lagging nakangiti walang pinipiling costumer na

nginingitian"

 "Oo satisfied ako sa lasa and ambiance ng store nila"

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Name: Jazzy G. Escubio Gender: Femle

Age:27 Years Old Occupation: Programmer

 "Masarap naman yung product nila. Mabubusog ka naman"

 "Ok lang yung service nila. Mabilis naman"

 "Ok lang yung loob malamig sya"

 "Dahil pwede talaga syang pampasalubong. Affordable sya and favorite sya ng mga

pamangkin ko"

 "Medyo dim kasi yung loob so dapat maliwanag sya atleast masatisfy yung bumibili"

 "Satisfy naman ako sa product and services nila"

17
Name: John Dave Raymundo Gender: Male

Age:22 Occupation: IT Programming

 “Bumibili ako sa Dunkin’ Donuts pang meryenda at pasalubong at affordable sya. Okay

naman yung ambiance nya. Mabilis yung service at very approachable yung mga staffs.

Medyo masikip nga lang yung place inside.”

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Name: Abegail Balintong Gender: Female

Age: 26 Occupation: Call Center Agent

Name: Christopher Dela Cruz Gender: Male

Age: 27 Occupation: Staff at Jollibee

 “Bumibili kami sa Dunkin’ Donuts kasi very affordable sya.”

 Pag sa gabi konti na lang yung choices nila.

 May time na malamig yung ambiance at may time na hindi masyado.”

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Name: Jomer V. Cruz Gender: Male

Age: 21 Occupation: Student

 “Mabilis naman yung pagserve nila sa’min. Medyo satisfied na din kahit minsan

delay. Pasok naman sa allowance ko lalo na noong hindi pa sila nagtataas ng price.

Okay naman yung services madalas kasi akong mag coffee.”

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 CHAPTER V

COMPANY PROFILE

Dunkin' Donuts, Inc. operates a chain of coffee and baked goods stores worldwide. The

Company offers a wide variety of coffee's, donuts, muffins, and breakfast items.

What started as a simple “meals and coffee” delivery in 1946 in the outskirts of Boston,

Massachusetts gave birth to a coffee and donut shop named Dunkin’ Donuts in 1950. In the

1960s, Dunkin’ Donuts founder William Rosenberg established an International Franchising

Association that paved the way for the brand’s business franchising model.

Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut,

bagel and muffin categories in the U.S. Dunkin' Donuts has earned the No. 1 ranking for

customer loyalty in the coffee category by Brand Keys for 12 years running in the U.S. The

company has more than 12,500 restaurants in 46 countries worldwide. Based in Canton, Mass.,

Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies.

This baked goods and coffee store has a chain of more than 800 outlets nationwide

serving products such as Donuts, Munchkins, Coffee, Hot and Cold Beverages, Croissants,

Bunwiches, Brownies, and Muffins.

In the Philippines, it was 1981 when Dunkin Donuts’ flagship outlet in the country

opened at what was known as the Quad Car Park (now Park Square) in Makati.It is the

franchisee’s duty to hire employees and to prepare the building plan with an architect and a

contractor.

21
Dunkin’ Donuts located at 2nd Floor, SM City North, North Avenue, Quezon
City, 1100 Metro Manila

Dunkin’ Donuts located at 2nd Floor, SM City North, North Avenue, Quezon City, 1100

Metro Manila is open 24 hours and is easily recognize and seen by people because it is in the

front of people rightway. It can easily access because it is also at the side of grocery market

which is always visited by people who buy daily food.

22
 PRODUCTS

SANDWICH CROISSANT

Ham, egg, and cheese P 60.00 Bacon, Lettuce and tomato P 80.00

Bacon, coleslaw and tomato P 70.00

Ham and cheese P 65.00

Tuna Salad P 60.00 Plain Croissant P 35.00

Chicken salad P 60.00 Add ons:

Cheese P 20.00

Ham and cheese P 25.00

23
 COLD AND HOT BEVERAGES ICY COOLERS
M L Icy Orange P 35.00

Iced coffee P 45.00 P 60.00 Icy Choco P 40.00

Flavored Ice Coffee P 60.00 P 70.00 Soft drinks in can P 55.00

Iced Coffee float P 75.00 P 115.00 Purified water P 20.00

COOLATTA
Macchiato Frio P 75.00 P115.00 M L
Srawberry Coollata P 75.00 P 105.00
Cafe Mocha Frio P 85.00 P 125.00
Mango Coollata P 75.00 P 105.00
DONUTS MUNCHKINS

CLASSIC PREMIUM Classic Premium Assorted

Per piece P22.00 P35.00 5 pieces P35.00 P50.00

Half dozen P132.00 P210.00 Little bunch P175.00 P 250.00

Dozen P240.00 P399.00

---------------------------------------------------------
Obsession Collection P249.00

Obsession Sampler P299.00

Dream Deals P299.00

24
 CHAPTER VI

SWOT Analysis

STRENGTHS WEAKNESSES
Merchandise Store layout and design

- Proper arranged - Narrow space

Location - Unattractive store branch layout

- The location of the branch is only at the - Poor store design

side of the building of call center agents - Façade not attractive

- Located at the front of footbridge pass - Low quantity of dining tables

to Sm Mall Customer Service and Selling

- Located at the right side of grocery - Small fonts of the product board menu

market - No comfort room and internet access

Customer service and Selling - Uncomfortable dining tables and chairs

- Approachable staffs Promotion and Ads

- 24 hours open - No social media account of the branch

Price to gain more customers

- Affordable products - No promotion Ads

- Delicious taste of products - Lack of campaigns such events

25
 OPPORTUNITY THREATS

Location Customer Service and Selling

- Always seen by people - Low customer number because of

Customer Service and Selling lesser number of availability of dining

- More customers will come at anytime tables.

- Satisfied customers Location

- Acquire customers’ loyalty - Less customers because of no

- Customers can afford the choices they availability of parking lot

wanted - Unsatisfied dining experience because

- Loyal customers from nearest job of uncomfortable dining tables and

location are always potential chairs

- Threat of substitutes if customers are

not provided of list of products prices

26
 CHAPTER VII

STATEMENT OF THE PROBLEM

With more than 20,000 points of distribution in more than 60 countries, Dunkin’ Brands

is one of the world’s leading franchisors of quick service restaurants (QSRs) serving hot and cold

coffee and baked goods, as well as hard serve ice cream. But through the years of existence,

Dunkin’ Donuts Sm City North Avenue branch have problems that are needed to face and they

need to identify what the store’s situation.

They are encountering major problems that should be taken care of to keep the store

branch continue functioning and gain more profits and customers. The store branch has a poor

layout and design, not improving and unattractive. To continue stand along with the competitors,

the store must improve and create different ways to catch up.

27
1. Narrow space that makes customers uncomfortable to buy and come inside.

 The arrangement of chairs and tables are not well placed that consumes space.

 Broken materials are placed inside instead of removing it and place it to different storage.

2. Menu board fonts are small

 Customers are unable to choose well and are not be aware of what the name of the

product is.

3. The interior is not attractive

 The shade and color is not fully pleasant and is slowly fading.

4. The front appearance is boring

 Resulting people are not aware of the store and not convincing to come inside.

 Lack of promotion banner and product features

5. Lack of satisfaction on customer service

 The store has no Wifi connection and socket unlike its competitors to fulfill their habits

 One of air-condition was broken, still displayed and not usable anymore that results poor

ventilation and unpleasant environment

6. Uncomfortable chairs

 Customers don’t feel much relaxed because of uncomfortable chair while eating

28
7. Lack of promotion advertisement in social media

 The branch would not be known so well and cannot gain more customers because it lacks

of exposure.

29
 CHAPTER VIII

OBJECTIVES

The business strategy will focus on the store’s giving satisfaction to every customer’s

wants and needs. This will achieved through implementation of service quality as well as giving

them assistance they need.

Objectives:

1. To create an attractive interior and exterior

- makes the branch attract more customers

2. Provide new and more chairs and tables

- to increase customers and make them feel more satisfied in dining

3. Provide Wifi connection

- people nowadays always satisfied if an area has a wifi connection because it is their

habit but there will be a policy that would limit the staying-in customers within just 2

to 3 hours to avoid overstaying and to accommodate another customers.

4. Maintain sanitary environment inside and outside of the store

- to make them feel better and relaxed while eating and making some stuffs

5. Paint the wall using bright color (Pink and Orange) that signifies its brand and

playing a lively music in front during daytime

- for relaxing, pleasant and attract more customers

6. Create events every year targeting the season of school, summer, and holiday of

December and also a celebration for the branch’s anniversary

- to keep and grow customers in every season

30
7. Create social media account and promotion advertisement

- to become well-known branch and make people aware of the product promos and

giveaways

8. Provide product price appearing on the displayed product

- for easy and faster serving of food in purchasing

9. Place a promotion banner and product features in front of the store

- to get attention to passerby people

31
 Tables and Chairs

 Wifi Router (2 to 3 hours Policy)

32
 Orange Paint

 Pink Paint

33
 Promotion Banners/Advertisements

 Dunkin’ Donuts Keychains/Giveaways

 Holiday Promos/Seasonal

34
 CHAPTER IX

PROPOSED PLAN

The proposed plan decided to change the interior design and arrangement of dining

tables. Change the position of cashier, products displayed, and to provide a comfort room for

customers. Below is the existing floor plan of the branch:

35
Proposed plan:

 Provided more dining tables, change the cashier and product area, and also

provided a comfort room for customers.

36
 Changed the door entrance into a sliding door.

37
 CHAPTER X

TOTAL PROJECT COST

Quantity Unit Particulars Unit Amount Source

Price

2 Per piece Wall lamp P500 P1,000 Wilconbldg Big Ideas

5 Per piece PlyWood P1,050 P2,100 Hardware

4 Per sack Cement P220 P800 Wilconbldg Big Ideas

25 Per sack Sand P24 P600 Hardware

30 Per piece Hollow blocks P14 P420 Racal cement bargain

Center

8 Per sack Tile grout P60 P480 Racal cement bargain

Center

8 Per bag Tile Adhesive P177.50 P1,420 Wilconbldg Big Ideas

50 Per piece Tiles P24.50 P1,225 Euro tiles Industrial

Corporation

4 Per piece Sealant P480 P1,920 Hardware

2 Per gallon Boysen Red P650 P1,300 Rey Home Centre

2 Per gallon Boysen White P650 P1,300 Rey Home Centre

10 Per piece Led circular P999.75 P9,997.5 Akari Lightning and Tech

lamp

Total cost for the improvement of interior: P22, 562.75

38
Quantity Unit Particulars Unit Amount Source

Price

21 Per chair Chairs P1,200 P25,200 Wilconbldg Big Ideas

9 Per Tables P3,500 P31,500 Wilconbldg Big Ideas

tables

1 Per piece Led emergency P999.75 P999.75 Akari Lightning and Tech

light

2 Per piece Fire P1,400 P2,800 Home Depot

Extinguisher

5 Per piece Outlet P269.75 P1,348.75 Akari Lightning and Tech

1 Shelve P9,400 P9,400 Customized

Total cost for the improvement of Retail Area: P71, 248.50

Quantity Unit Particulars Unit Price Amount Source

4 Per brush Brush P50 P200 Wilconbldg Big Ideas

10 Per piece Paint P50 P500 Home Depot

remover

2 Per piece Paint Roller P226 P452 Home Depot

2 Per piece Shovel P400 P800 Hardware

1.5 Per kilo Nails sz.3 P80 P120 Hardware

1.5 Per kilo Nails sz. 6 P120 P180 Hardware

Total cost for Material needed: P2, 252.00

39
Contractors Rates Days of Works No.of Labor Cost

contractors

Foreman 500 per day 1 month 1 P15,000

Carpenter 450 per day 1 month 2 P27,000

Helper 350 per day 1 month 2 P21,000

Electrician 500 per day 1 week 2 P7,000

New Equipments (Wi-Fi, Banners, Key chains, etc. . .): P35, 000

Other expenses: P20, 000

Total cost for Labor in 1.5 months: P90, 000.00

TOTAL PROJECT COST: P221, 063.25

Contingency Plan: P221, 063.25 (10%)

Grand Total Cost: P22, 106.33

40
 CHAPTER XI

CONTINGENCY PLAN

PLAN A

Merchandise

- Propose new shelves for products

- Introduce free deliver

Price

- Give discounts for students and senior citizens

- Give 10% discount for bulk orders

Customer service and Selling

- Accept advance order (ready to pick up)

- Provide Wifi connection

- Provide reserved chairs for pregnant and senior citizens

- Play solemn music

Store layout and design

- Repaint color(that represent its brand)

- Replace of lighting facility

- Change and add chairs and tables

- Change floor plan

41
Promotion and Advertisement

- Invite a mini celebrity to endorse the product (1 day)

- Provide advertisement flyers

- Freebies for every purchase worth of P1,500.00

o Umbrella, Key chains, etc . . .

42
 ABOUT THE AUTHORS

SHERWIN B. RUMBAWA

Sherwin Rumbawa, the son of Emilia Rumbaua and Nelson Rumbaua was born on May

21, 1996 in Quezon City. He graduated high school at Aritao High School in Nueva Vizcaya and

now taking a Bachelor of Science in Business Administration major in Marketing Management

and currently a 3rd year student at New Era University. He likes playing online games and sports

such as badminton and palarong pinoy. He wants to learn more about the marketing field and

enhance his marketing knowledge and skills through experiences.

Accomplishing this retail plan helped him to identify and find faults to an area that needs

an improvement by creating plans. He can use this knowledge gained in marketing field not just

today but also in his future facing challenges. As a leader of his group, he also learned how to

handle it by exchanging thoughts and ideas, understanding and considering everyone’opinions,

and respecting each other. With the help of his teammates, this retail has been accomplished and

he gained knowledge and experiences that he can use as a guide on his next upcoming journeys.

43
 RENZIE MAE S. JAO

Renzie Mae S. Jao was born on March 24 1995 in Quezon City. She is a daughter of

Renerio G. Jao and Zenaida S. Jao. She is the eldest child and she has 2 younger sister and 2

younger brothers. She attended her primary at Toketec Elementary School and attended her

secondary at Tayug National High School (TNHS) in TayugPangasinan. Year 2012 then she

studied college at Panpacific University North Philippines in a course of BSBA Major in

accounting management but unfortunately she didn’t finish it due to financial problem.

Renzie decided to be a working student from then on. She study in morning at New Era

University taking up BSBA major in Marketing Management while in the evening she’s working

at SM as a sales clerk. Someday she wants to be responsive to the total marketing environment

by providing them with technical skills and competencies in the areas of marketing as owners,

part of management, or as employees, with a respectable degree of integrity, objectivity, and

equity in local or international setting. Making this retail plan with the group helped her to

understand how retailing is so very difficult as a Fault Finders to the any businesses. She also

learned to work and coordinate to his teammates that will surely help in her future plans and

researches.

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 SHERWIN JOHN C. YABUT

Sherwin John C. Yabut was born on May 30 1989 in Quezon City. He lives in Quezon

City. He is the youngest of four siblings. He graduated in high school at San Jose high school in

2010. After he graduated, he decided to study in college at Marry the Queen College of Quezon

City.

He decided to transfer at New Era University to become a good business owner of my

own business in the future. This propose plan is to maximize the profit of your the company

and to minimize the expanses of business and if have a business owner.

You need to use the function management, planning, organizing,staffing, controlling,

directing and motivation of your subordinates to being productive.

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 JOANNA REY M. CANO

Joanna Rey M. Cano was born on January 31, 1997 in Macalong, LaPaz, Tarlac. She is

now living in Fairview Quezon City. She is the daughter of Jojo Cano and Alona Cano.

Joanna attended her primary education at Macalong Elementary School. She finished her

High School at Guevara National High School. During her High School days, she was a player of

table tennis for 2 years. Joanna is currently taking up Bachelor of Science in Business

Administration major in Marketing Management at New Era University, Quezon City.

In this retail plan, Joanna learned how important team work is, and she learned listening

to the ideas and opinion of your groupmates is important, and she learned how to be productive

and to be hardworking despite of the hardship that she had faced.

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 MAE-ANNE A. SALON

Mae-Anne A. Salon was born on April 26, 1996 in Manay, Panabo Davao Del Norte. She

is now living in Quezon City. She is the daughter of Marilou Salon and Elias Salon Sr.

Mae-Anne attended her primary education in 3 different School until she graduated in

Grade 6 at Tago Central Elementary School and 3 different school in secondary education until

she graduated in 4th year at Lakandula National High School. She is now taking Bachelor of

Science in Business Administration Major in Marketing Management at New Era University.

In this Retail Plan, Mae-Anne learned a lot about this study. She gained more knowledge

or idea on how to start a new business and also as a future marketer. She also learned that

forming a retail plan is not easy and also be a responsible student to do your task or part in this

study. She also wants to be a professional marketer someday. By the help of this retail plan, she

learned how to be creative in a business to attract more customers.

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 LAILANIE Q. DELA CRUZ

Lailanie Q. Dela Cruz, the daughter of Clarito and LodivinaDela Cruz, was born in San

Manuel, Pangasinan on the 21st of December 1998.

She attended my primary at Eulogio Rodriguez Sr. Elementary School, and a secondary

in Carlos P. Garcia High School. And she is currently taking up Bachelor of Science in Business

Administration Major in Marketing Management at New Era University, Quezon City.

In this Retail Plan, she learned to mingle with her group and creating a business is not

that easy, hard work, having a planning, strategy and teamwork are required for a successful

business. Retail Management is how to be productive, create new ideas to the store like Dunkin’

Donuts, and other business here, and to be hard-working.

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 JONLOU E. PADUAL

Jonlou E. Padual the son of Francisco and MarilouPadual, was born in Quezon City on

the day of August 05 1998.

He attended primary school at St. Anthony Learning Institute of Quezon city

And my secondary too, he is now taking Bachelor of Science Business Administration Major in

Marketing Management at New Era University in Quezon City

In this retail plan he learn a lot personally how to participate with others and sharing his

ideas with them, making a Retail plan is not easy you need a lot of patience and hard work in

doing this and he learn to pursue his dream and through determination.

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 RAFHAEL CHRISTIAN D. ARCEO

Rafhael Christian D. Arceo was born on February 20, 1999 in Concepcion Tarlac. He

grew up in PlaridelBulacan. He is the second of three children of Norman I. Arceo and Maribel

D. Arceo.

Rafhael Christian attended his primary and secondary school at PBC Sunbeam School

Inc. now taking Bachelor of Science in Business Administration Major in Marketing

Management at New Era University.

In this Retail Plan, He learned a lot specially in creating ways to improve the service or to

create a solid plan and even contingency plan. He learned that if the business is lacking of

preparations and plans it will have a small chance in success. Rafhael also gained the experience

doing retail plan and he learned that it is not easy and difficult task to do. By the help of this

retail plan he learned to prepare a good plan for his business in the near future.

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REFERENCE

 https://www.thedailymeal.com/eat/best-doughnut-chains-america-gallery

 http://www.theretailingmanagement.com/?p=1038

 https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-

trends/

 https://www.qsrmagazine.com/content/qsr50-2017-top-50

chart?sort=2016_us_systemwide_sales_millions&dir=desc

 https://www.businessinsider.com/most-successful-fast-food-chains-in-america-2017-8

 https://shoppersguide.com.ph/magazine/2017/06/23/top-10-best-coffee-shops-in-the-

philippines-2017

 http://www.theretailingmanagement.com/?p=1038

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