In contrast to this rather static strategy stands real time messaging and sharing with a focus on

delivering information in a timely relevant fashion. As such, users are able to share either text, video,
picture or location data during their travel experience. Importantly, a fundamental aspect of this
behavior is that it happens on the spot, in the experience stage.

Sharing the excitement of a trip and consequently receiving instant feedback from the community not
only contributes to getting affirmation from friends and family but even enhances the on-­­site
information acquisition process as the community might comment with tips and tricks on what to do at
a certain destination.

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