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  • ReviewofWingsofFire AVMBusinessInnJ1999

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    The article discusses how companies can improve customer retention through loyalty programs. It notes that loyalty programs are an effective way for companies to reward and encourage repeat business from existing customers. However, the programs need to offer meaningful rewards that are perceived as good value by customers in order to motivate them to continue patronizing the business.

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    The article discusses how companies can improve customer retention through loyalty programs. It notes that loyalty programs are an effective way for companies to reward and encourage repeat business from existing customers. However, the programs need to offer meaningful rewards that are perceived as good value by customers in order to motivate them to continue patronizing the business.

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    © All Rights Reserved
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    6 views3 pages

    ReviewofWingsofFire AVMBusinessInnJ1999

    Uploaded by

    Ravikiran
    The article discusses how companies can improve customer retention through loyalty programs. It notes that loyalty programs are an effective way for companies to reward and encourage repeat business from existing customers. However, the programs need to offer meaningful rewards that are perceived as good value by customers in order to motivate them to continue patronizing the business.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Reprinted from Bussiness Inn Journal, Vol 20, No.

    1, pp 28-30, 1999

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