A CASE STUDY OF BHUTAN

KOUFUKU INTERNATIONAL LTD –

DAIRY VALUE CHAIN
 KIL was established as a Druk Holding and Investment owned company
. Its 20 % shares are also owned by – SNBL and Sanyo Uno,Japan.
 It established its dairy processing plant in Chenary, Bhutan in 2014 (
capacity is 4000 litres of milk processing per day)
 Under the Commercial Agriculture Resilient Livelihood Enhancement
Program/IFAD, Bhutan ( 2016-2022) dairy is being promoted and
farmers of Tashigang area are linked to the dairy processing unit.
 KIL procures milk from 12 milk cooperatives in Tashigang area.
 It has started marketing of its milk in Assam since March 2019 under
the brand name ‘DELIGHT’ ( where collaboration with IFAD Project is
clearly mentioned)
 It is good example of partnership with communities by KIL and brand
building.
Lessons to learn on Branding
 We can follow the same branding strategy by collaboration
with private sector.
 To begin with we can partner with existing entrepreneurs
under collaborative mode. The key emerging entrepreneurs
are:
 SAIHUN VENTURES, Shillong
 TAI SPICES, Garo Hills
 RAINDROP SHG East Khasi Hills etc.