Philippine

Tourism
and
Geography
First Semester, AY 2012-2013
School of Hospitality Management
The Professor

Prof. Tito Antonio A. Ofilada, Jr.

• Education:
– MBA (Ongoing)
• Ateneo de Manila University Graduate School
of Business
– BS Tourism (2006)
• University of the Philippines- Diliman

School of Hospitality Management

The Professor

Prof. Tito Antonio A. Ofilada, Jr.

• Work Experience:
– Delta Airlines 2008-2010
• Passenger Sales Agent

– Customer Service Intern (Summer 2005)

• Philippine Airlines

School of Hospitality Management

The Professor

Prof. Tito Antonio A. Ofilada, Jr.

• Consultation Hours:
– Tuesdays 8am-9am

School of Hospitality Management

School Mission:
- to be a recognized and respected educational
institution

- adhere to the highest international standards

- respond to the market needs

-by producing globally competitive and highly

professional individuals.

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Core Values:
- Perfection
- Innovation
- Integrity
- Concern
- Prudence
- Unity

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Seal of Treston International
College

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School of Hospitality Management
• Aims to develop tomorrow’s hospitality
and tourism leaders both in the national
and global setting.

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Class Rules

• Maximum of 3 cuts or absences per subject.

Should you incur absences more than the
allowed maximum number, you will be
automatically dropped from the subject and
will be given an “FA” or Failure due to
Absences in
your scholastic report.

• Wear the prescribed college uniform when

inside the classroom and school premises
School of Hospitality Management
Class Rules

• Electronic gadgets such as but not limited to

mobile phones, laptops and i-pads are not
allowed inside the classroom and will be
confiscated by the instructor if seen being used
by students while class is ongoing. Confiscated
gadgets may be claimed at the Guidance &
Student Affairs Office upon submission of Letter
of Explanation from the student’s parent or
guardian.
School of Hospitality Management
Class Rules

• Charging of electronic gadgets is strictly

prohibited inside the classroom.
School of Hospitality Management
Course Description
• This course provides students with a
comprehensive knowledge of tourist
attractions, geography, flora and fauna, different
festivals, culture, arts and history of the different
provinces in the Philippines. This course also
aims to equip students with knowledge on
political structures, and major entry points or
gateways into the various provinces in the
country.

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Course Objectives
COGNITIVE:
• Identify the location of the provinces where tourist
attractions are located in the Philippine map.
• Identify the different provinces in a blank political
map of the Philippines.
• Identify major gateways or entry points
into different provinces.
• Know the political
structures, cultural, historical, religious and
educational aspects of the provinces where tourist
attractions exist

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Course Objectives
AFFECTIVE
• Understand the differences between the different
regions of the country in terms of political
structure, culture, history, religion, language, edu
cation, festivals, tourist attractions, international
and domestic gateways, cuisine and delicacies.

PSYCHO MOTOR
• To adapt to the different cultural elements
present in each of the different regions in
the Philippines.

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Grading System

Attendance 15%
Orals 15% Prelim Grade 30%
Quizzes 10% Midterm Grade 30%
Class Standing 40% Pre- Final Grade 40%
Exam 60%
100%
100%

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Let’s Begin

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What is Tourism?
• “Activities of persons travelling to and
staying in places outside their usual
environment for not more than one
consecutive year for leisure, business and
other purposes.” (WTO, 1993)

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What is Tourism?
• A pure activity where money earned is
spent in places visited.

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Forms of Tourism

• Domestic Tourism
• Inbound Tourism
• Outbound

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Domestic Tourism
• Tourism involving residents of the given
area travelling as visitors only within that
area.
• Part of what is known as “Internal
Tourism”.

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The Domestic Tourist
• Any person who travels to a place other
than that of his or her usual residence for
less than 12 consecutive months and
whose main purpose is other than the
exercise of an activity remunerated from
within the place. (Libosada, 2008)

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Domestic vs. International Tourism
• Relatively few people can afford
international travel especially in Third
world countries.
• Touring ones own country can provide
new and fascinating experiences that
could equal if not surpass what you
can find in another land

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Domestic vs. International Tourism
LOCAL TRAVEL TRAVELING ABROAD
•Less Expensive •More expensive
• No Need for passports and visas
•Requires passports and visas
• Travel as a first class citizen and
•Might encounter cultural
would not have to worry about differences in foreign destination.
racial discrimination
• Inspires a genuine appreciation

of
the beauty of ones own country.
• Expands ones understanding of

ones nation and therefore raises

national consciousness.

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Types of Domestic Tourists

• Interregional Tourist
– This type of traveller moves from one of
the regions to another.
– Comprises the largest portion of the Domestic
Tourist Market

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Interregional Tourist

Manila (NCR)

Palawan
(Region 4-B)

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Types of Domestic Tourists

• Intraregional Tourist
- Moves from one province to another
within that region.
- Tourists in this classification can contribute to
the development of Urban Centers within that
region.

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Intraregional Tourist

Negros
Occidental

Cebu

Bohol

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Types of Domestic Tourists

• Local Tourist
– Often classified as an excursionist.
– A visitor who would travel within one province
or locality.

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Local Tourist

San
Agoo, La Fernando, La
Union Union

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Based from the 2011-2016 National Tourism Development Plan
SETTING PERSPECTIVES

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Setting Perspectives

Source: National Tourism Development Plan 2011-2016

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Setting Perspectives: Facts
• The Philippines attracted 3.9 million
international arrivals.
• 11.1% growth from the 3.5 million
arrivals in 2010.
• 65% of the international tourists came
here for vacation and leisure.

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Setting Perspectives: Facts
• Over 60% of international tourist
arrivals to the Philippines came from the
Asia Pacific Region
• Top Markets are: South
Korea, USA, Japan, China and ASEAN
being the top

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Setting Perspectives: Facts
• The domestic tourism market plays an
essential role in underpinning the viability
of investment in tourism, redistributing
income from higher income households to
lower income households through tourism
expenditure in the provinces, and
strengthening the cultural ties and health
of Filipino residents.

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Setting Perspectives: Facts
• Top domestic destinations for
domestic tourists were:
– Metro Manila
– CALABARZON
– Cebu-Bohol
– Davao City
– Baguio City
– Boracay
– Zambales
– Iloilo-Guimaras
– Puerto Princesa.

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Setting Perspectives: Trends
• The total annual domestic trips are likely
to reach 135.8 million by 2016.

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Based from: The 2011-2016 National Tourism Development Plan
SETTING PERSPECTIVES: ISSUES

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Setting Perspectives: Issues
• Aged and heavily congested and outdated
international airport infrastructure and
operations system.
• Inability to develop and expand air
accessibility to key growth markets
in terms of routes, frequencies, and
capacities.

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Setting Perspectives: Issues
• Inadequate air, sea, and road connectivity
between the major international
gateways and domestic market centers
and destinations of interest;
• limited number of integrated
destinations offering a variety of things
to see and do (especially the highly
attractive
leisure, entertainment, sport and MICE
complexes) able to support a large volume of
tourists at a price that is competitive.
School of Hospitality Management
Setting Perspectives: Issues
• Inadequate destination and site last mile
access, environment, utility, security, and
other tourist infrastructure to support
larger volumes of tourists in a
safe, secure, and sustainable way.
• Overlapping institutional functions
between the national government and
LGUs.
• Low budget for marketing and promotions.
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Setting Perspectives: Issues
• Policy and regulatory frameworks that
have limited the ability of the Philippines
to tap key international growth
markets, coordinate the implementation
of required infrastructure works in
gateways and destinations, provide an
investor friendly environment, ensure a
safe and secure destination
experience, and provide good quality and
consistent levels of facilities and services.
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Setting Perspectives: Directions
• Raise the competitiveness of the
Philippines as a destination through
implementation of the DOT mandatory
accreditation system.
– Identify flagship tourism investments through
the Tourism Infrastructure and Enterprise Zone
Authority. (TIEZA)
– Work with the Chambers of Commerce and
related national and local government units
to simplify tourism enterprise business set-
up, licensing, and taxation procedures.
School of Hospitality Management
Setting Perspectives: Directions
• Safeguard heritage sites and vulnerable
groups to ensure sustainable tourism
development by improving the capacity
of sites and site managers to handle
increased tourist volumes.

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Setting Perspectives: Directions
• Improve strategic air, sea and road access
infrastructure links between the 9 priority
gateway cluster destinations and main
domestic gateways of other tourism
clusters
– involves upgrading the 23 domestic
airports, improvement of RO-RO and ports, and
improving 28 strategic connecting roads (850 km)
between the cluster destinations
– Improve on the frequency, quality, and safety of
sea and road transportation services through
transport operator cooperation and where
necessary, regulatory reform.

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Setting Perspectives: New Directions

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 THANK YOU!!

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