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Ingredients: Milk Chocolate, Caramel, Rice Puffs, Whipped chocolate, sugar, cocoa
butter, full cream milk powder, cocoa liquor, lecithin, vanilla, and cocoa.
Rationale:
Based on our Market Research and the survey we created, people preferred milk chocolate and
soft chocolate more than hard chocolate or dark/white chocolate. The price for the chocolate
was decided to be $1.50, in our research we found that most chocolate bars are between $1
and $2 so we first decided to make the price $2, but then we decided to do a “sale” and make it
$1.50 (Every Penny Counts!)