Possible future research topics:

Future research could be extended to other provinces and cities of Pakistan along with an increase
in sample size. It is suggested that the future research that focuses upon beverages should examine
other variables such as perceived quality, beverage knowledge and consumer demographics and
their influence on perceived value and purchase intentions of beverages. Also, our study was
qualitative in future qualitative approach can also be used. Lastly, a cross-country comparison
between consumers perceptions and purchase intentions of beverages could be useful in providing
information on how the Pakistani beverage market could be expanded and improved.