SAIBHARGAV M

NEW PRODUCT DEVELOPMENT 17BME0651

Digital assignment –I C2, MB 309A

Introduction:

The trend of health conscious has occurred in the world. People are becoming more and more cautious about their
health because of the ailments they suffer due to their bad or unhealthy posture. This fear of health doesn’t seem to
subside in any near future, because most of the occupations of today’s world require the employees to spend hours
together continuously with computer systems without practice of good posture, which results in various health issues.

People have started practising yoga in many parts of the world to improve their physical and mental health, this
resulted in the emergence of a new business. Some people have started yoga tutorials, online coaches and many
products have entered the market like, yoga mats, yoga dresses, etc. All these products have been very good are sales
too. So, the product that I choose would be pertaining to yoga, which makes people to practice yoga not only for few
minutes but throughout the day even during work hours.

Product description:

The product is a cushion type mat that can be laid over any surface like over ground or a chair or a sofa or a stool or a
seat. This cushion will be having a pattern such that it supports your body to be in a particular posture. The posture
that the mats support will be any one of the yoga aasanas.

For example:

Vajra aasana is one of the yoga aasana which is practised for many good reasons out of which some are :

 For good blood circulation throughout the body (especially to the head region).
 For better digestion of food.
 For good focus towards the work that is being performed.
 For better breathing practices, etc.

So a mat that helps people be in this posture during their work hours would be a very helpful.

Like this various mats can be designed to support different aasanas. Since the mat will be versatile in compatibility it
will more helpful in practicing yoga.

Market opportunities:

 Though yoga was first started by Hindus, everybody is interested in it. Not only in India, almost in all
countries people have started practising yoga, by two decades I hope it will a routine in most of our lives.
Hence I think the product that helps people to practice yoga throughout the day will be well appreciated.
 Since many jobs are already done by sitting at single position or almost all jobs being convenient that works
will be done anywhere by sitting at a single position, so a mat like these would help them to maintain a good
posture during anytime in the day.
 Additional features are provided like massaging the body while the people are seated on these mats.