Components of business plan

Marketing. The strategic functions involved in identifying and attracting particular groups of
customers, often including activities such as advertising, branding, pricing and sales.
Who are we targeting to provide products or services to?How will you introduce your business,
products and/or services to your target market and what are your strategies so you could get loyal
customers?
Sales. In general, it is a transaction between two parties where the buyer receives goods (tangible or
intangible), services and/or assets in exchange for money. It is the number of items sold or the amount
of money received for a number of items sold; amount collected for goods and services provided.
How do you convert a prospect to an actual client? How do you turn your client into your
advocate? How will you able to have sales? What are your strategies so you could reach the target
projected sales?
Finance. Is a broad term that describes two related activities: the study of how money is managed
and the actual process of acquiring needed funds. Because individuals, businesses and government
entities all need funding to operate, the field is often separated into three sub-categories: personal
finance, corporate finance and public finance.

Business finance is a term that encompasses a wide range of activities and disciplines revolving
around the management of money and other valuable assets.

What components constitute your finance structure? What are your businesses’ cost centers?
Revenue centers? What strategies are needed to ensure your businesses’ financial wellness?What
are the proper recording of your finances? How will you manage your finances? How will you
identify if how is your income for the day/month/ year?
Operations management refers to the administration of business practices to create the highest level
of efficiency possible within an organization. Operations management is concerned with converting
materials and labor into goods and services as efficiently as possible to maximize the profit of an
organization.
Source: www.investopedia.com/terms/o/operations-management.asp
Where do you want to bring your business? Where do you envision your business to be in 5, 10
years? What are your short, medium and long term goals? What are the metrics that describe your
goal attainment? What activities that help reach these? How many number of days will you operate
your business? What is the manpower you’re needed? What are your the strategies of managing the
business?