Kupci I Stanje Na Tržištu

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1.1.

Kupci i stanje na tržištu

Kupci Vukovarskog piva punoljetne su osobe. S obzirom da je prošle godine kupljena

pivovara od strane poduzeća K pivovari, izvršena su značajna ulaganja u tehnologiju što će
uvelike doprinijeti kvaliteti piva.

Kako raste konzumacija piva na području Republike Hrvatske, postoji značajan potencijal da
se Vukovarsko pivo bolje pozicionira na tržištu.

1.2. Generalna strategija proizvoda

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