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34+
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,Berkeley/California; McGraw Hills Co.,12)

34,
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F ! *" & % & >% & % *" & Michael Hahsler

(b) &%

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Data mining, Vienna Univ. of Economics and BA, dept. of Information
Processing, E-mail hahsler@ai.wu-wein.ac.at ,7 )

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www.repackaging.com/intoduction-to-dtat-warehousing.html-21k-
supplentalresult,2-3)

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Sons Ltd.,215)

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(34) # 6
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% %
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Source: (Rick Van der Lans,2000, Introduction to SQL ; mastering the relational
database language,3rd ed., London, Addison Wesley,14-15)

; % ) ; % Q! & ' , (MO) B


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Hand Hand screw driver set 10932 10480 452 365
Tools Rachet kit(74pices) 18787 14990 3797 264
Adjustable wrench set 14182 13310 872 355
Lawn Hammer(20oz) 8928 6073 2855 273
Products
Source: (Rick Van der Lans,2000, Introduction to SQL ; Mastering the
Relational Database Language,3rd ed., London, Addison Wesley,16)

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(Claremont Graduate Univ.) E-mail; young-tae.park@cgu.edu 39-40)

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CUSTOMER ORDER MANAGER

Check - customer - request;


Check – product -in - stock;
If quant-need [j]=Q then {for all J ,where j=1 to i}
Begin
Stock-quant [cust-prod [J]]=
Stock-quant[cust-prod[J]}-cust-quant[J];
{for all J ,where j=1 to i}
Delivery cust-prod[J] to customer {for all J ,where j=1 to i}
End;
Else
Begin
Delivery stock-prod [J] to customer
{for all quant-need [J]>0}
Compute BOM for the rest of stock-prod{j}
{for all quant-need [J]>0}
Compute price & product-finished-date
{for all quant-need [J]>0}
If customer agree then {agree about price & finished date}
Begin
If BOM quantity not available in stock then
order-requirement planning; {Purchase}
Else
Pull items from stock according to BOM;
End if;
Order-release;
Process-planning according to job-scheduling;

3.*
Delivery to customer;
End if;
End;
Procedure 1
**check –customer-request
Begin
i:=1;
While not get all request do
Begin
Cust-prod[i]:=product;
Cust-duedate[i]:=due-date;
Cust-quant[i]:=quant; i:=i+1;
End while;
End;
Procedure 2
**check –product-in-stock
Begin
j:=1;
While j< I do
Begin
Stock-prod[j]:=stock-quant[cust-prod[j]];
Quant-need:=Q;
If Cust-quant[j]> stock –prod[J] then
Quant-need [J]:=cust-quant[J]-stock-prod[J];
J:=j+1;
End while;
End;

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4 July 3rd 2002 20020731 31/07/2002
1 November 4rth 2002 20021106 06/11/2002
2 January 1st 2003 20030111 11/01/2003
1 March 1st 2003 20030301 01/03/2003
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: 6' .
- Dissertation :
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transformation, Dissertation for engineering degree master, University de la
Repolica, Urugauay.
2. Alejandro Gutierreze, Andiana Morotta, 2000, An overview of data warehouse
design approaches and techniques; Instituto de Computacin, Facultad de Ingenieria
,Universidad de la Repoplica, Montivideo, Uruguay.
3. Beate List, Josef Schiefer, A. Min Tjoa, 1997, Process-Oriented Requirement
Analysis Supporting the Data Warehouse Design Process A Use Case Driven
Approach , Institute of software technology, Vienna Univ. of technology, Austria ,
www.ifs.tuwien.ac.at.

()(
4. Claus Puhr, 2003, Clinical data warehouse prototype, A thesis on the clinical data
warehouse, Univ. of Veinna FH Wiener Newtadt
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system for Saudi Arabian education: including decision support systems and data
warehousing, Manchester Univ.
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dept. of Business administration and social scinces division of industrial marketing
and e-commerce
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concept, master thesis, Lulea Univ. of Technology, www.bitpipe.com
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Vienna Univ. of economics and BA, dept. of information processing, E-mail
hahsler@ai.wu-wein.ac.at , http://www.ai.wu-
wein.act.at/~hahsler/research/datawarehouse_webster2001/talk
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fir , The Univ. of British Colombia, www.bcwood.com
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classifying warehouse management implication for warehouse management
systems, (Netherland, Royal Military Academy & Rotterdam School of
management , Erasmus University)
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of Electrical and Computer Engineering , National Technical Univ. of Athens.
12. Pretorius, S.J.J, 2001, Effective supply chain management in the furniture retail
industry, master thesis, faculty of economic and management sciences, Univ.
Pretoria, Pretoria.
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Comp., Monash Univ., Australia
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building a data warehouse; The experience of the institutional analysis office at the
university of Manitoba, Calgary, Alberta.
15. Torben Bach Pedersen, 2000, Aspect of data modeling query processing for
complex multidimensional data warehouse, Ph.D. Thesis (Aalborg Univ)

())
16. Ulrike Baumol, Renhard Jung, Ropert Winter,2000, Adapting the data warehouse
concept for the management of decentralized heterogeneous corporations, Journal
of data warehousing 5, 2000, University of St. Gallen (Switzerland)
17. Walter Weir, Randy Goldenstein, 2004, The university of Nibrasca data
warehouse, University of Nibrasca Computing service,
http://mynulook.nebraska.edu/other/mynulook.ppt
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Economic and Management, Cornell Univ
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advantage, point of view, Program in information science, (claremont graduate
Univ.) E-mail; young-tae.park@cgu.edu

()*
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Ravikumar, Y. Sabharwal, R. Sureka, 2004, On-line marketing research, IBM
J.Res.& Dev. Vol. 48 No. 516, 2004, www.ibm.com
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support systems for retail managers. Carnegie Mellon Univ., Email:
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Visible Solution Corp. www.visible.com.,
5. Alan Perkins, 2000, Critical success factors for data warehouse engineering, A
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6. Anne Marie Smith, 2005, Data warehouse project management overview , Staccoto
Consulting Group, Http://www.dama-ncr.org/library/2004-09-14
anneMariesmith.ppt.
7. Antonella Reitano, Fabrizio Di Maio, Salvatore Seminara, 2005, Data mining and
management decisions, international conference on computer system and
technologies . www.compsystech.com., Email; a.reitano@unical.it.
8. Brad Fellows,2004, Enabling value-based decisions through shipment level
profitability analysis, Tera data transportation logistics consulting group.
www.teradata.com
9. Brad Smith, 1999, Data warehouses and the telecommunications industry.
www.cs.colorado.edu , 21st July 2002.
10. Cailean Sherman, Cheryl Grandy, Jennie Hou, 2001, Building a data warehouse
on HP3000; a practical example, www.hp.com
11. Carolyn Mc Gregor, George Bryan, Joanne Curry, Mark Tracy, 2002, The e-baby
data warehouse; a case study, IEEE . www.uws.edu.au
12. Charlie Berger,2005, ORACLE data mining, www.oracle.com, ORACLE white
paper.
13. Cindi Howson, 2004, How to BI Scorcard;OLAP,
www.bizintelligencepipline.com.
14. CIW,2001, data design guidelines, www.irm.com

()+
15. Clementine,2004, Data mining an introduction working with health care,
www.spss.com. SPSS white paper
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for new entrepreneurs, Agricultural innoviation & commercialization center,
www.AICC.edu
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(data base Associates International Inc. Version 1, www.appsmart.com .
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19. David Walti,2004,Customer relationship management,
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20. Fabio A. Schreiber, 2000, Data warehouse e-knowledge discovery, (departmento
di elettronica e informzione politecnico di Milano), www.elet.polimi-
it/upload/schreibe/dbmanagement-systems/material/pdf
21. F Ffy oz , management information systems ,2000,Cambridge; Course
technology, a division of thommon learning>
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customization, international Journal of computer integrated
manufacturing,OCTOBER – NOVEMBER 2004, VOL. 17, NO. 7,
http://www.tandf.co.uk/journals
23. Gail S. Davidson, 2001, How and why a SAS data warehouse is used to manage
the 2000 decennial census, U.S. Bureau of census,Washington D.C. ,
www.ccmail.census.gov
24. Greg Klaus, Bill Schreiber, Ping Mo, Chia Chien, 2004, Real time data
warehousing and data mining for e-commerce, www.datamining-6204spoo.html
25. Hans- Georg Kemper, Phil-Lip Lee, 2002, The customer centric data warehouse;
An architecheral approach to meet the challenges of customer orientation
(Germany; IEEE Computer Society), Email: Kemper@wi.uni_stuttgart,
lee@wi.im.uni_koeln,ed
26. Howard Goldberg, 2004, Unleashing the power of data,Db2 magazin,
Quarter2,Vol.,9 Iss42
27. Insight decision solutions Inc.,2004, factors for a successful insurance DW.
Canada, www.insightdecision.com

(),
28. Irving L. Stackpole,2004, Decisions how seniors really choose a residence and
what we should do about it, www.stackpoleassociatiates.com
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systemic approach to the database marketing process, ANZMAC conference
proceeding. White papers, www.Bitpipe.com
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Zech Republic , www.ksi.ms.mff.cumi_cz
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education Queensland
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data warehouse design, www.cgi.uni-
muenster.de/exec/rektorat/upm.php?rubrik=alle&nau=o&monat=200303&numm
er=04102
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implementation, www.asu.edu.com
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review magazine, www.sidadelman.com
37. Larry Greenfield, 2004, A definition of data warehousing,
www.dwinfocenter.org, www.lgisystems.com
38. Linda Koantz, 2004, data mining fedral efforts cover a wide range of uses,
General accounting office, http://www.gao.gov/cgi-bin/getrpt?gao-04-548
39. Manfred A. Jeusfeld, 2001, Special issue on design and management of data
warehousese, international journal of cooperative information systems, Vol. 10
No. 3 2001, www.worldscienet.com
40. Marc Demarest, 2001, The politics of data warehousing, USA decision point
applications Inc., www.dpapps.com
41. Mary Mauro, 2003, data warehouse service, information technology,
http://it.csumo.edu

()-
42. Matthias jarke, Yannis Vassiliou, 1997 Foundation of data warehouse quality,2nd
conference of information quality, Massachusetts institute of technology.
Cambridge, www.cs.ntua.gr, www.informatik.rwth.aachen.ole
43. Maxim Edelman,2001,E-commerce and its strategic Implications for businesses
worldwide and in Belgium, The New Era of Relations with Customers and
Business Partners
44. Michael Haisten, 1999, real-time data warehouse; the next stage in data
warehouse evolution, part1 Column published in Dmreview.com Jun 15 1999,
www.dmreview.com
45. Michael Haisten, 2000, designing a data warehouse, Infodb Vol. 9 No.2,
www.infodb.com
46. Michael Romm, 2000,introduction to data warehousing,
www.repackaging.com/intoduction-to-dtat-warehousing.html-21k-supplental
result
47. Muhammad Ahmad Shahzad, 2000, data warehousing with oracle (ORACLE Inc.
317 city center Oshkosh), www.oraclear.com , www.ittoolbox.com , white paper
48. Nigel Pendse, 2005, What is OLAP, www.olapreport.com, E-mail;
nigelp@olapreport.com
49. Patrick O’Nell, Kennth A. Ross, 1999, preface to the data warehouse special
issue.
50. Pieter R. Mimno, 1999, Build your data warehouse right the first time, Brio
technology Inc., www.brio.com
51. Phillips-Wren , G., L.Jain, (B. H. Far) ,2005, Intelligent decision support systems
in agent –mediated environments, Vol. 115 Frontiers in artificial intelligence and
application, www.enel.ucalgary.ca/people/far/res-s/theme7.pdf
52. POPKIN software and system Inc., 2001, data warehouse design; technology,
techniques and tools, New Yourk, www.popkinsoftware.com
53. Ralph Kimball, 2003, Data warehouse designer the soul of the data warehouse,
part 3, Handling time, www.intelligenterprise.com, www.ralphkimball.com
54. Rose Janjicek,2004, CRM architecture for enterprise relationship marketing in the
new millennium, www.hp.com

().
55. Shigeki Umeda, Albert Jones,1997, Virtual supply chain management World
Conference. SCI(& Caracas, WWW.cme.nist.gov e-mail;
Umeda@cme.nist.gov, jonesa@cme.nist.gov
56. Sid Adelman,2005, Critical Success Factor for Data Warehousing,
www.searchtechtarget.com
57. Sixto Rios_Insua, Antonio Jimene Z., Alfonso Mateas,2004, A time-dependent
decision support system for multi-attribute decision making, Integrated computer-
aided engineering 11,IOS press, E-mail: srios@fi.upm.es
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insurance, www.wipro.com/datawarehouse
59. Stanford University, 2005, data warehouse simplifies decision making for
executives, www.answers.com/main
60. Ursula Y. Sullivan, Jacquelyn S. Thomas, 2004, Customer migration: An
empirical investigation across multiple channels,
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of data warehouse design, instate de computucin, Universidad de la repoplica,
Uruguay, www.fing-edu.uy
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- Books:

()/
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support systems: Methods, Techniques & Tools, Cambridge; Mc Graw-Hill
Publishing Co.,
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internet worked enterprise, 9th ed., New York; Mc Graw Hills
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experts, New Jersey; Prentice Hall Inc.
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organization and technology networked enterprise,6th ed., New York; Mc Graw
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,Berkeley/California; Mc Graw Hills Co.
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organization, Bath, Bath press.
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information systems technology development and management,(England;
Pearson Education Ltd.)

(*4
16. Raymond Mc Leod,Jr., 1998, Management information systems,7th ed., (New
York; Prentice Hall Inc.)
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language, 3rd ed., (London; Addison Wesley)
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William C. Perkins, 2002, Managing information technology, 4th ed., New
Jersey,Printice Hall Inc.
22. William M. Pride, O.C. Ferrel, 1997, Marketing concepts and strategies,10Th ed.,
New York, Houghton Mifflin Co.

ABSTRACT

Data warehouse is one of the old-new techniques. From the first days of
the relational database, the idea of keeping historical data rises ,in order to retrieve
and use it again, when they needed it for decision support. The idea was simple, they
began to great archives to keep the historical data, although they use special
techniques to retrieve them form that store or media .

After that there were many researches that establishes the way they could
use utilize that inventory to support decision making, but that researches did not
mention that this technique is "data warehouse" (DW).
E.F Codd and W.H. Inmon , they were the pioneers in giving the name of that
techniques as "data warehouse" and put the foundations of new data warehouse
concept.

New data warehouse techniques are used for support management decisions,
in general, all levels and functions decisions.

D ata warehousing technology supports information management for decision


making by integrating data from operational systems and external sources in a
separate database, the data warehouse, in contrast to operational systems which store
detailed, atomic and current data accessed by OLTP (on-line transactional processing)
applications, data warehousing technology aims at providing integrated, consolidated
and historical data for OLAP (online analytical processing) applications.

(*3
Data can be extracted from operational system by time order or schedule
and summarized to meet the need of users in the organization to support their
decisions.

As time advances and the sources from which warehouse data is extracted
change, data warehouse contents must be “synchronized” with the underlying sources.
Thus, after an initial loading phase, warehouse data must be regularly refreshed, i.e.,
modifications of operational data since the last warehouse refreshment must be
propagated into the warehouse such that warehouse data reflect the state of the
underlying systems. Data warehouse refreshment is a complex process comprising
several tasks like monitoring, extracting, transforming, integrating and cleaning data,
deriving new data, building histories and loading the data warehouse.

DW data for read only and they must not be updated, in order to maintain
the quality of it ,quality of information and the quality of decisions.

This thesis proposes a framework for DW and an approach which allows


for the modeling and execution of DW refreshment process at an intermediate layer
between operational sources and the target DW, and provides support for several tasks
related to warehouse refreshment in data warehouse environments consisting of a
wide variety of heterogeneous sources, and independently of how target warehouse
data is stored persistently.

This thesis identifies the requirements of modeling and crating such DW


and how to build the model of data mart in order to support marketing decisions. The
implementation of that model in National Company for Producing Home Furniture in
Mosul.

(*(
Using Techniques of Data Warehouse to
Support Marketing Decisions Proposal Model
to The National Company for Producing
Furniture in Mosul

A thesis Submitted

By
Hassan Othman Mohammed Tawfiq

To
The Council of the College of Administration and Economic in
University of Mosul
as a partial fulfillment of the requirement for the
Ph.D. Degree in Administration

Supervised
By

Assistant Prof.
Dr. Darman Sulaiman Sadek

22/8/2006 A.D 1/8/ 1427 A.H

(*)

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