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the

INTRODUCTION A vi
wish
Vision, pumose and.mission are very. powerful motiv,,,_ n a de
individuals m the organization. m art i n L rrs King's, "I have fut.
a Dream," did not only talk about riRi.ither
'
lilyandfreedom.Hepaintedwordpicturessoaudiencecouldseeandfeelthem.Hetalkedofhisviewis

from the mountain. He visualized the promised land. . txc

described black children and white children pl ay," tha
together and black people and white people livi ng in harmony. His audience could seethe
pictures and feel their significant impact in the organization.
Pee
kn.
11.1 PURPOSE OF A VISION STATEMENT tat
Le
According to Anthony D'Souza (1993), a vision statement fu
should reflect the following:
is
ra
1 .Pictu res_ of the promised la nd to give the journey a cc

2 .ot.L2r,,aid clarion call to rally the troops to the mission

ahead; a

3 .Lights a flame to inspire and excite them to action;

4 .Provides visible evi en c e ofithes..„oixsization.Ls_

commitment and priorities;

5 . Stands as a visible reminder to focus people's minds

a n d e f f o r t s ;

6. D
eclares the standard by which or ga n i z a t i on
jlike to be judged.

Cor orate Social Responsibility and Good Governance 264