Professional Documents
Culture Documents
APRENDICES
FICHA 1792958
PROGRAMA TECNOLÓGO EN NEGOCIACIÓN INTERNACIONAL
2018 -2020
ÍNDICE
Have customers indicated that they'll be Does the small business have a new
Can the small business capitalize on any buying more in the coming year and
errors made by its competition ? product and have customers indicated
have those numbers been captured in they'll move forward with orders ? If so,
sales forecast ? what are the volumes ?
Does the small business have a cost Does the small business have a
advantage it could use to steal more Market Share technological advantage, or even a cost-
business ? per-use benefit to its products , that they
Projection/Forecasting could leverage to secure more sales ?
1- Explored variety of ideas and plans, not only on our own industry but also in
other industries.
2- Analyze your customers, let’s keep in mind that “Our customer are our best
consultants”
3- Analyze our competitors, we need to know who are our competitors and what
are they doing to attract customers.
4- Analyze ourselves, we need to define our business budget, worked hours
schedule intensity, and both retention strategies and customer acquisition
strategies.
5- Prepare our marketing plan, using our data and formulating our business’
strategy + hiring a marketing consultant / ad agency as required.
6- Implement our business plan and having a contingency plan as well.
7- Follow up reaction from our clients to our company’s business plan using
customer’s feedback to improve and make changes as needed.
8- Explore other opportunities, inventing and creating products and services that
will meet and exceed clients’ expectations.
By using all of the previous marketing plan “8 steps”, we are making sure that we are
able to retain our current clients and also be able to attract new ones as well. It’s in our
best interest to focus (or not) on our company’s “core of business strength”. So it’s all
about “information” as planning and implementation depends on the information that
we possess. Information is the key of success of all company’s “marketing plan”.