Roll Ne BBA-10/BBAH-1 1 (Bachelor of Business Administration) Fifth Semester, Examination-2014 BBA-501 Marketing Management (facet wet) Time : 3 Hours Maximum Marks : 60 wa: 3 ae yta : 60 Note : The question paper is divided into three sections ‘A’, 'B' & 'C’. Answer the Questions as per the direc- tion given in each Section, ae, @ oi as eel @ fama tie wave & flan wei Fae Hi Section-A/ @vs-& (Long Answer Type Questions) att saita Wt Answer any two questions, Each question carries 15 Marks. ferdt 2 ved sar difam ve we 15 sim are 2x15= 30 9/10/20 1 PTO1. Define marketing and describe the modern concept of mar- keting. How does it differ from earlier conepts? far i fosten aifg ae far oe sayfaee faa aT ania fine wep fara @ fra were & firs 22 2. What do you mean by market segmentation? Deseribe various benefits of market segmentation. What criteria are used for segmenting a market? arom ferateen & am wr aed 8) aR feat 2 eal ar aa ane) ara Fara fee, afar meri a1 wen frat ren 8? 3. Whatis diversification? Explain the reasons which compel a ‘menufacturer for its produc: diversification. fafacaren an 8? sa areal ah aay GH eH Fran at ae] fafanterr a fey fram eet #1 4. Why should management evaluate the effectiveness of advertising programmes? Describe the various methods used tomeasure advertising effectiveness. vee ai fare sine ot werctearema a yen wren cafe? fens at weratergaan FH a fates airai an avis aif 9/10/20Section-B / @Ug-@ (Short Answer Type Questions) 7 Sta Wet Answer any four questions. Each question carries 5 Marks. fest are wei & sar difaq get wer § ai aT 4x5=20 1, Describe the major components of marketing environment far wale a er ae ar avis aif) ‘What principles are to be fo lowed while building a structure of marketing organization? were eT waee? fare fra 3. What are the major economic indicators taken into account {br forecasting the demand of goods and services? wa we deat yoga & fem aa a ger anfites rte al oe fara Pea ret #2 4. Describe the procedure followed for determining price ofa product fect sore at Tea fava eG S fare arrag ard art variate a1 aoa aire 5. What are the opportunities and threats before the organized Indian Retail Sector? ora & anf geet aS aus Shae a oe sitet #7 fata site 9/10/20 2 PTO6. Describe the various steps to be taken for promotion of sales in abig business concern. we a oraurtes ye & few dads @ fore sort oh art aac a avis aim) 7, Write a short note on Industrial Products and Consumer Products? shatter sam wen salem sore He ue afira feert ffir 8. Distinguish between product-brand and trade-mark. aqaic ait dene 4 ae wre aif) Section-C / @us-1 aegis we ( sfrard) (Objective Type Questions (Compulsory)) Answor all questions, Each question carries 1 Mark. aot weit & sae dif wets wer 1 sie ar 1 10x1= 10 Fill in the blanks with appropriate words or phrases; ‘afer weg ar araeien era fra ear at yf are) 1. Inthe modern sense marketing is oriented. ape ai 4 fare .. wg 21 9/10/20 42. Advertising copy refers to the form of presentation of audits coments fear att @ area .. wat anni a 1 weiter wa 3 1s the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter, vere ASR ae & arate a yeaa FT afra take er a afte wre xt ad ga th 4, Marketing research is a method of solving marketing problems. fron sagen for arena a gaa a1 oF aia #1 5. Disapproval of any proposal by the customer ina sales pro- cess is called ‘rar after A meer gre fret ot wea a orci at FAT TE eecseesceeesene WRT IT BP Indicate the correct answer-option: sat & fe adt fared ar aaa aif 6. The first object of any advertising is to” 9/100/20 ‘ PTO(@) Increase sales (b) Enhance customer satisfaction (c) Communicate effectively (@) Stimulate exchange fet sf faa or weer ster fra a wer (=) fat aera (@) sateen dgfie ai agra (a) warmer air (a) fafa ai aart 7. The first phase in selling process in which the salesperson gathers information about a prospective client before the sales call is made; is known as: (a) Prospecting (b) Approach (©) Pre-approach (@) None of these famm-sfafifa an ait afer owed aor a sere mem & a afer srr wate ae @ ee aPea FT ee vo FEL TAB 9/10/20 ‘(=) Per (a) afer @) oe gear (3) wa 8 ae ae 8. Which of the following is true about Marketing: (a) Marketing is a comprehensive concept and it includes sales. (b) The main aim of marketing is customer satisfaction. (©) Marketing aims at meeting an unsatisfied demand profitably, (d)_Allof the above. feo & arpa of fer Fa aan ae 87 (a) far wa saa saeco & ait wel faara efi a Ca) from oan goa ara meat at ngft 21 (a) Fron a atea arige wi at ana ats a wi ret 2 (a) Sra av 9/10/20 PTO9. Which ofthe following is not an element of marketing-mix? (@) Product (©) Price (© Place @ Policy rer a atten ae favor fea ar ae et #2 (&) sere or @) er (a) ata 10. Brand names are primarily used to; (a) Help identify a product (b) Spice up the image of a product. (©) Help consumers select a product/service @ None of these. aie am eH wa A wi fart or (&) Ue Far 4 wean A aera FI (@ sar at off Fi waren wa tq) CD setenst ah rere wa Fara Fy (a) Fa 8 ar adi 9/10/20 8