Discuss role of the Ortho500 in the company's global marketing strategy

Discuss short term and long term challenges in introduction of a new product to the existing product line

Should Form print a leader in 3D medical printing systems enter the low end segment of the market with
Ortho 500?

How should the ortho500 go the market: through division of sales force including ISR's or hybrid effort
that involves both ?

Besides efficient and effective distribution channels, what other factors are important for successful
marketing of this product?