LUF : Set Standard and Explore New Markets Strong Growth amid Concerns ver KX LUCKY UNION FOODS COMPANY LIMITEDRed Gard, which means a ban on the Thal seafood imports. However, under the governments approaches to deal with the situation, it could lead the better outcome. The company launched a food processing factory in Poland. Chilled products account for 90% of the factory's output Poland is an EU member so th untrys products are subject to zero tariff within the EU, Thailand used to enjoy the EU's Generalized System of Preferences, or GSP, where a 14% tax was imposed on Thai frozen food. Now, Thalland faces a full tax scale of 20%. Therefore, the company’s factory in Poland comes to help in tie, The EU is stil a major market for LUF, particularly the United Kingdom. Other important markets include the US, Asia land the Middle East respectively. Changes have been evident in consumer behaviors, aloeit no radically. The monitoring must be carried out closely. Based on the current marketing, more efforts are needed toreach out to customers, We assign large importance to trade partners. In the past, we only focused on the sales. Now the approaches are more flexible. One type of products may not answer the need of all market Studies must be carried out to define which products people in Europe are in favour of, what the American market prefers and what the Asian market wants, Efforts must be made to respond to customer need, which should lead to more understanding of markets and product develop- ment. The sales could rise as @ consequence. “It is clear that the global consumer market has been changing in the past two or three years. European customers In the past preferred frozen fish, but now tend to focus more on chilled food. Accordingly, our company in Poland can directly respond to this.” said Mr. Suradech, Mr. Suradech seid surveying markets and boosting relationship with overseas customers are imperative to bolster customer confidence in products. LUF participates in a trade exhibition in Brussets, Belgium, every year. The company also joins the International Boston Seafood Show in the North ‘America every March, which is a majors 10d exhibition. The event cannot be missed. Useful marketing information can be drawn from the event. R&D must be carried out together with the marketing LuF ‘Asian and Asean markets in a bid to manage risk which could Iso tweaked str tegy to focus more on the pen in the EU market. Minimars are planned to be rolled ‘out in Laos to sell products to customers directly. Discussions ‘and market evaluations have been proceeded for some time. Recently, Luck Mart shops have been launct cd in Vientiane, Laos. This could be @ model for convenient stores. Allproducts, made by the company’s subsidiaries are sold there, Customers in Laos gave a good response to Thai produc Mr. Sur the Asean, the company also explores new markets in the Midole East. Itis now in the process of starting @ marketing campaign. sdech. Said: “Apart from a high potential market of In the future, the EU may not be LUF's target fr @ marketing campsign since the region continues to come up with trade regulations every year. Asean and the Midole East are both high potential markets, where we could step into marketise products. ‘Although we may have to compete forthe marketshare of rozen and processed fsh rom China producers, Thal products are in the Grade A level with strong customer confidence. Therefore, LUF would be at an advantage.