“PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE”

REALIZADO POR:
Edgar Sebastián Villota Varona

Market Management – 1881641

National Learning Service (SENA)

Virtual Mode
2019
 PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE
COMPANY: HINTY PRODUCTS

VARIABLE DEFINITION
HINTY products direct their products with the Segment
Marketing approach for people of both sexes from
Geographic children from 1 month of age onwards to the elderly.
Segmentation Aimed at the entire population that wants to use
products for relaxing massages, muscle aches, as well
as stimulating circulation in general, ideal for use for
muscle therapies, aromatherapy and others. We also
focus our products to health food stores,
supermarkets, independent businesses and sex shop

Facilitate life generating experiences of trust,

closeness and tranquility. Present as an alternative
Age and Life - Cycle of HINTY products without distinction of gender, age, etc.
Segmentation

Population Segmentation A large part of the population is located in the urban

area of the Cauca Valley, but it is sold throughout
Colombia.

Benefit Segmentation Offer a new oil product to the market economical and
easy to apply

Psychological Productos Hinty has established the purpose of giving

Segmentation experiences that generate trust, closeness and
tranquility, provide an alternative oil product of interest,
with innovation and excellence. "Without distinction of
gender, age, sex.
Occasion Segmetation Satisfy the need, to use oils better options for trade.
Income Segmentacion
Income sectors in Colombia:
100% sale of oils

Customers or consumers who generally demand this

product are people from the month of birth to the
elderly use for both sexes.
The company concentrates its customers who frequent
Sex shop, Espas, stores, supermarkets and Social
Networks.
Number of plaintiffs, usually because it is a launch
Behavioral Segmentacion product, consumers purchase this product to try it. The
acquisition capacity is high because they are
affordable prices and their frequency will depend on
the need.