Types of Qualitative Methods

Delphi Method
One of the most commonly used qualitative forecasting is the Delphi Method. Here, a
group of experts separated from each other makes a forecast. In its usual application, they are
asked to answer questionnaires. These groups are called the “respondents”. The answers and
the other data are gathered, collected, summarized by staff personnel and are turned over to
another group, the decision makers or the forecasters. It is important to note that Delphi
Method’s principle is that, responses from the first questionnaires are used and considered in
preparing the second questionnaires. Responses are gathered, and the process is repeated until
a concensus of the group is reached.
Jury of Executive Opinion
Jury of Executive Opinion is a forecasting method that is recommneded when a situation
is not likely to repeat itself. This is a qualitative forecast that is based on a judgment of a single
expert or a concensus of the group of experts.
Sales Force Composite
In this method, a salesperson predicts his sales in his area based on past performance and
trend. This forecast is reviewed to be sure it is realistic and attainable.
Consumer Market survey
This method gathers information, data from customers and prospective customers regarding
their future needs abnd intended purchases, thereby improving forecasting details and product
design.

Quantitative Approaches in Decision Making by Arao, Rosalina et. al