Bringing Print Into the Future

with Personalization like You’ve Never Seen it Before

John Sisson
@JohnSissonUW
 Does Print Still Have a Place in
Marketing?
• In the last decade, the digital marketing space
has gotten noisier, while print has seen
increased conversion rates and marketing ROI
• Through direct mail, US advertisers see a
1,300% return
• Direct mail marketing response rates are up 14%
from 2004, while email marketing response rates
are down 57%
So what does this all mean for your
marketing efforts?
 Integrating Personalized Print
• A major benefit to online marketing is the ease
of customizing messages…but you can do this
with print too!
• Digital print and variable data printing
• Print on Demand
• Dynamic imaging, charting, and mapping
• PURLs, QR codes, and more to easily integrate
print with online efforts
 Demonstration Materials
• Case study
• Samples
Questions?