Marketing Opportunities

As Coca Cola is a multinational company and it overlooks different opportunities to improve

their product. Almost to the 90% of the world, Coca Cola is a well-known brand but they are
focusing on moving their brand towards rest of 10% of the areas. Especially they are trying to
introduce their products in the Tropical hot regions so that the people might enjoy the product.
Another marketing opportunity is concern of Coca Cola i.e. digitizing of the supply chain. This
will help the company to reduce their manufacturing cost as well as it might help to manage to
manage the productivity in a better manner. Nowadays Coca Cola is concerned about the
partnerships as they think it would help the organization to grow vastly. Coca Cola has a market
share of 17% with Monster Energy Drinks. They are looking forward to expand these standards
of partnership. Moreover Coca Cola have also set the target to diversify their products.
Increasing the variety of products would give a jump to Coca Cola in the marketing affairs as the
customers like to try different products. Despite producing the carbonated drinks Coca Cola has
introduced Ready to drink Tea, Pulpy juice, Roar Energy Drink etc. They are trying to introduce
new offerings regarding food and health segments just the same ways as Pepsi is doing. For
promoting health segments they introduced packaged water with the name of Dasani. This might
help them to create a good image among the customers and help to keep the critics of the people
on a low level.
As we know that there is visible effect of global warming, pollution etc. on climate and
environment, so many companies are urged to introduce such products which might help in
controlling the climate change. Same strategy is being opt by Coca Cola as they are trying to
introduce the concept of friendly environment disposable bottles i.e. ‘Plant Bottle’. This is not
the just the strategy to save the nature but it is also a source to attract the customers. According
to the strategic theory of Coca Cola, the modern customer often attract towards the products
which provides them with multi benefits.