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SWOT: Highlighted SWOT for Company ‘X’: (example only)

Strength

High Quality

Industry leader and R&D

Strong distribution network

High profit margins

Consistent growth

Weakness

No economy product

Distributers are not happy with the split attention of the K2 sales rep

No loyal customer base

Different options in the market

Opportunities

End user market segments are growing

Do it yourself shipping

Home pickup of packages

New economy market which is booming

Threats

New competition in the economy market

Less barrier of entry

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