Company X has strengths in high quality products, industry leadership in research and development, and a strong distribution network that provides high profit margins and consistent growth. However, it lacks an economy product option, distributors are unhappy with sales representatives' split attention, and there is no loyal customer base due to different market options. Opportunities exist in growing end user market segments, do-it-yourself shipping, home package pickup, and the booming new economy market. Threats come from new competition in the economy market and lower barriers to entry.
Company X has strengths in high quality products, industry leadership in research and development, and a strong distribution network that provides high profit margins and consistent growth. However, it lacks an economy product option, distributors are unhappy with sales representatives' split attention, and there is no loyal customer base due to different market options. Opportunities exist in growing end user market segments, do-it-yourself shipping, home package pickup, and the booming new economy market. Threats come from new competition in the economy market and lower barriers to entry.
Company X has strengths in high quality products, industry leadership in research and development, and a strong distribution network that provides high profit margins and consistent growth. However, it lacks an economy product option, distributors are unhappy with sales representatives' split attention, and there is no loyal customer base due to different market options. Opportunities exist in growing end user market segments, do-it-yourself shipping, home package pickup, and the booming new economy market. Threats come from new competition in the economy market and lower barriers to entry.