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  • MRB - Intro To Business Research

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    Priandi Imaduddin Sudarma
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    Research is defined as a process of systematically studying a problem to find solutions through gathering and analyzing data. It benefits managers by helping identify problems in their organizations, analyzing factors associated with the problems, and solving issues. There are two main types of business research: applied research aims to solve specific problems managers face, while basic research enhances general understanding of common business problems and how to address them.

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    course of introduction to business research

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    MRB - Intro to Business Research

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    Research is defined as a process of systematically studying a problem to find solutions through gathering and analyzing data. It benefits managers by helping identify problems in their organizations, analyzing factors associated with the problems, and solving issues. There are two main types of business research: applied research aims to solve specific problems managers face, while basic research enhances general understanding of common business problems and how to address them.

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    © All Rights Reserved
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    7 views9 pages

    MRB - Intro To Business Research

    Uploaded by

    Priandi Imaduddin Sudarma
    Research is defined as a process of systematically studying a problem to find solutions through gathering and analyzing data. It benefits managers by helping identify problems in their organizations, analyzing factors associated with the problems, and solving issues. There are two main types of business research: applied research aims to solve specific problems managers face, while basic research enhances general understanding of common business problems and how to address them.

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    of 9

    INTRODUCTION TO

    RESEARCH
    By Devia Tiwi P
    As a managers in company, you will have to make
    several decisions each day at work.
    WHAT IS RESEARCH?

    process of finding solutions to a problem after a


    thorough study and analysis of the situational factors.

    Why We Should Know


    about Research?

    Will it benefit me as a
    Manager later?
    BUSINESS RESEARCH

    Identify Identify factors


    problems that Analyze that are
    Gather
    associated with
    need to be information the Data
    the problems and
    studied solve it

    Organize, systematic, data-based, critical, objective, scientific


    inquiry or investigation into a specific problem, undertaken with the
    purpose of finding answers or solutions to it.
    RESEARCH ANDTHE MANAGERS

    FINANCE
    operational of financial institutions, optimum financial behavior,
    the behavior of the stock exchange, mergers and acquisitions, etc.

    HUMAN RESOURCE
    employee attitudes and behaviors, human resource management,
    impact of changing demographics on management practices, etc.

    MARKETING
    product image, advertising, branding, distribution, pricing, after-
    sales service, etc.
    Some Commonly Researched Areas in Business
    TYPES OF BUSINESS RESEARCH:
    APPLIED AND BASIC

    BASIC/ PURE
    APPLIED RESEARCH
    RESEARCH
    Research done chiefly to enhance
    Research to solve current and the understanding of certain
    specific problem faced by the problems that commonly occur
    manager in the work setting, in organizational settings, and
    demanding a timely solution. seek methods of solving them
    (research to generate a body of
    knowledge)
    Basic or Applied Research?
    Basic or Applied Research?
    Can we use research to solve this problem?

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