Annexure-1

Details for the MBA Project

Title of Project:

Ice Cream Market Landscape

Client Organization's Name:

Unilever (Wall’s Customer Development)

Organization's Brief Introduction:

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London,

United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages, cleaning
agents, beauty products, and personal care products. It is Europe’s seventh most valuable company.

Scope (e.g. limited to a department /program /project /market):

Objective of the project is to analyze consumer trends and competitive landscape in Ice cream industry
of Pakistan through primary and secondary research. Students will be required to conduct a detailed
industry research and suggest future strategies basis their analysis. Primary research will include
collection of consumer insights through market visits while secondary research will be based on
analysis of information gathered from different sources.

Objectives of the Project (Numbered):

Confidential – will be shared once shortlisted

Project Details (mention activities):

Confidential – will be shared once shortlisted

Final Deliverables:

Confidential – will be shared once shortlisted

Duration (min. 3 months required) and Due date:

3-4 months

Assumptions /Constraints:

Agile working depending on their available dates