STARBUCKS COFFEE PROJECT COFFEE BEAN & TEA LEAF

PRODUCT
(Design, Technology, Packaging,
Accessories, Branding, Value,
Quality, Warranties)

PRICE
(The Product should always be
seen as representing good value
for money. This does not
necessarily mean it should be the
cheapest available. Strategies:
Skimming, Cost-Plus, Loss
Leader, etc.)
PLACE
(Where your target consumer
finds it easiest to shop: Retail,
Wholesale, Mail Order, Direct
Sales, Peer to Peer)
PROMOTION
(Advertising, PR, Sales Promotion,
Personal Selling, Endorsements,
Special Offers, Free gifts)
PHYSICAL ENVIRONMENT
(Interface, Comfort, Facilities,
Interiors, Temperature, etc.)

PEOPLE
(Employees, Customer Service,
Management, Culture

PROCESS
(Especially relevant to service
industries. How are services
consumed?)