BACKGROUND

The term "marketing" is derived from the

word "market," which refers to a group of
sellers and buyers that co-operate to
exchange goods and services. The modern
concept of marketing evolved during and
after the industrial revolution in the 19th and
20th centuries.
 DEFINITION OF MARKETING
The American Marketing Association:

“The process of planning and executing

the conception, pricing, promotion and
distribution of ideas, goods, and services
to create exchanges that satisfy
individual and organizational objectives.”
The Chartered Institute of Marketing:

“The management process responsible for

identifying, anticipating and satisfying
customer requirements profitably."
 Philip Kotler
“Satisfying needs and wants through an
exchange process”
 Importance of Marketing
• Marketing Promotes
Product Awareness
to the Public
 Importance of Marketing
• Marketing
Helps Boost
Product Sales
 Importance of Marketing
• Marketing Builds
Company
Reputation
 Types of Marketing

• Online Marketing
• Offline Marketing
• Word of Mouth Marketing
 ANY
QUERIES…..?
Thank you..
BY :
Santhosh