THE BEGINNING

ONE OF THE MOST POWERFUL CAMPAIGNS

OF THE CITY
ONE OF THE MOST POWERFUL
CAMPAIGNS
OF THE CITY
FIRST, LET US UNDERSTAND THE BASICS
THANE WEST THANE ANNEX

OUR PERSPECTIVE HIRANANDANI

ESTATE

THANE MASS

PRIME
THANE
HIGH DENSITY
THANE

OLD THANE
• Formation:
• Rapid industrialization of Greater Mumbai in the 1960s, led to the
development of Thane to decongest and provide employment
and residential options for people migrating to Mumbai.
• Industries moved initially then then came the development of
residential areas.
• Residential buildings & smaller societies were built around the
railway station and upcoming industrial areas.
• Needs of these early migrants were minimal from this new city.
• Gradually the retail shops were setup and eventually the malls.

• Current scenario:
• Heavily populated with an older infrastructure that can not meet
the needs of this growing city.
• Residential buildings are already old and waiting to go into
redevelopment.
• No new land available for a new & large developments to
come up.
• The second generation of these residents have either
moved out or are looking for better options to live in.
HIGH DE N SITY TH A N E
in e o f th e e 0s
a rl y 200
Goldm

, etc
lities: M aj iwad a, Ka purbawdi, Old Agra Road
Loca
• Formation:
• Mumbai realized the potential of Thane as a new living
destination within MMR and so did the major real estate
developers of Mumbai.
• Huge land parcels were procured by large developers to
build developments that otherwise was not possible within
the Mumbai city.
• People rushed to Thane from all corners of MMR to live a
lifestyle that they dreamt, all at very affordable rates.
• A new eco-system was developed with educational
institutes, healthcare facilities & retail avenues.

• Current scenario:
• This area is the heart of Thane, as it is centrally located with
easy connectivity by road.
• Larger residential projects still offer options for new home
buyers.
• Already getting congested as internal roads and
infrastructure are not able to support this rapid growth.
• The ready eco-system that it boasted-of in the early 2000s
hasn’t lived the test of time.
 THANE MASS
Future concrete jungle

: Kolshet, Ba lkum, Dhokali, New Agra Road, etc

Localities
• Formation:
• As the city continues to grown, land which was earlier used for
manufacturing, now is being converted to large residential
colonies / townships.
• Seeing this opportunity, most of the large real estate
developers have already launched their projects in these
locations.
• Thane which was once considered by those looking for a
lifestyle upgrade with bigger flats, open & natural surroundings
has now changed to exactly the opposite here.

• Current scenario:
• Most developments are expected to get partially or fully
ready by end of 2021.
• A location which has seen the most buying by end-users and
investors in the last 5 years.
• Contrary to the perception of Thane which is supposed to be
open, green & surrounded by lakes, this part of Thane will be
known as the next concrete jungle within Thane.
• Once fully ready, the existing infrastructure will find it
very difficult to cope with this growth in the population.
• Metro lines are expected to provide some relief to this
situation, but its yet to be seen.
 A N DA N I E STA TE S
HIRAN
Premium sub-city
• Formation:
• Landmark development by one of the most renowned
developers of India.
• Began with an idea to transform Thane and replicate what
they had already achieved in Powai and Meadows.
• Created the first iconic address / destination of Thane,
aimed to attract people from all across the MMR.

• Current scenario:
• The most aspirational development / locality within Thane
spread over 200+ acres.
• Self-sufficient eco-system with education, healthcare, retail,
employment & recreational avenues all built within.
• Considered to be one of the most premium destinations to
reside within Thane, reserved only for the crème-de-la-
crème.
• A city within a city with plenty of open spaces and open for
public amenities.
• Multiple individual gated societies / towers make this large
development what it is today, preferred by many and not
by some.
 THANE ANNEX
Just within MMR

etc
ali, Bhayande rpad a, Anand Nagar, Waghbil,
Localities: Kasarvadav
• Formation:
• Extended Thane along the Godhbundar Road connecting to the
Western Suburbs of Mumbai.
• Initially developed to provide east – west connectivity to Thane.
• Rapid developments along both sides of the Ghodbundar Road
created a new micro-market within Thane for first time home
buyers & investors at affordable and low entry points.

• Current scenario:
• Considered to be one of the top real estate investment
destinations in India due to its affordability and potential for
appreciation in the future.
• Metro line along the Ghodbundar Road is seen as a major
pull for investing in this micro-market.
• This stretch of Thane has seen the most rapid
development, but most of it seems unplanned and
random.
• Residential developments are dominated by the local
developers & the social infrastructure is far and few as of now.
• According to the localities, this is not a preferred destination
for buying or upgrading their home. Hence, it is dominated
more by investors than end-users.
 PRIME THANE me
’s c rè me de la c rè
Address of city

i Mea dows, etc

ca lities: Va sa nt Viha r, Manpada, Hiranandan
Lo
• Formation:
• Natural extension to the New Thane which started developing in
the early 2000s.
• Centrally located within Thane and Yeoor hills right next to it,
gave it the distinct advantage of good connectivity combined
with natural surroundings.
• With it’s location advantage, it became the most sought after &
the most premium living destination within Thane.

• Current scenario:
• Unlike any other location in Thane, it offers the best social
infrastructure in the city.
• The best school of Thane: Smt. Singhania School, the best hospital
of Thane: Jupiter Hospital , the best retail avenue / mall of Thane:
Viviana Mall, the best recreational avenues of Thane: Upvan
Lake, Yeoor Hills, TMC gardens and amusement parks like Tikuji ni
wadi are all located here.
• TMC has also widened the main connecting and arterial roads in
this area making it very easy to enter and exit even during peak
hours.
• Colonies like Vasant Vihar, Hiranandani Meadows and many
other existing and upcoming premium developments also ensure
that the most elite residents of Thane stay here.
• Most beautiful neighborhood with Yeoor
Hills, Upvan Lake
• Thane’s best schools – Singhania, DAV
• First Hiranandani neighborhood of
Thane
• City’s best hospitals nearby – Jupiter,
Bethany
• Next to EEH, GB Road, Pokharan Rd 1 & 2
• Korum, Viviana, Wondermall, D-mart all
closeby
• Tikuji-ni-wadi, clubs, restaurants
The location of Neelkanth Woods

• The address of the crème-de-la- • One of the most sought after

crème of Thane locations
• Premium developments housing • Peaceful, feels secluded, offers
a very premium gentry great view
• Very high on lifestyle quotient

“A rare combination of being at the centre of the city

and still away from its problems”
STARTED AS A BUNGALOW ONLY DEVELOPMENT
A RARE COMBINATION OF GREEN, WATER &
SOPHISTICATION
ULTRA-LUXURY CLUBHOUSE DELIVERED
OVER 250+ BOOKED CUSTOMERS IN 3 TOWERS
OPULENCE IN EVERY INTERACTION
A DEVELOPMENT CURATED BY THE BEST
THE LANDSCAPE ARTISTS OF BURJ KHALIFA
THE LANDSCAPE ARTISTS OF DUBAI MALL
 CRACKNELL
THE LANDSCAPE ARTISTS OF BURJ KHALIFA, DUBAI MALL
A WORLD CLASS SPORTS & AMENITIES DESIGN
CONSULTANT
 OCTAGON
ONE OF THE BIGGEST SPORTS & ENTERTAINMENT AGENCIES
THE SERVICE PROVIDERS TO 5-STAR HOTELS
 SILA GROUP
THE SERVICE & HOSPITALITY PARTNER
A RENOWNED ARCHITECT OF MUMBAI
 SHAKTI PARMAR & ASSOCIATES
MANY ICONIC BUILDINGS ACROSS INDIA & ABROAD
 CAPACIT’E
A CONSTRUCTION PARTNER OF ICONIC BUILDINGS
 OUR STRATEGY
A DESTINATION BRAND LAUNCH
 OUR STRATEGY
WITH A UNIQUE PROPOSITION
A DESTINATION BRAND LAUNCH
BRAND ETHOS
 INSPIRATION

“A DEVELOPMENT AS ICONIC TO REAL ESTATE, JUST LIKE

TAJ IS TO 5-STAR HOSPITALITY AND LUXURY”

Classic European Architecture | Luxury Bungalows | Unparalleled Indulgences | Picturesque Setting

 REVEALING
THE BRAND PROMISE, POSITIONING
 WHAT IS COMMON AMONG
THE FOLLOWING ADDRESSES?
Kensington Palace Gardens, United Kingdom
Santorini, Greece
Los Altos, California
Palm Beach, Florida
What’s the one thing that strikes you across this neighborhood?
The most sought after addresses
A symbol of your status
Home to the elite few of the world
The affluent who are accustomed to a certain way of living.
A highly personalised service.
Taste for classic architecture
Love. for lush green spaces
A lifestyle like no other
A Higher order living
BUNGALOW LIVING
Right from the days of yore when bungalows came into being,
they have been the epitome of a higher order of living.
Perfect style statements to make by anyone who is someone in the world.
Be it royalty, a corporate titan or a self-made billionaire
There’s no better way to live a truly luxurious life.
To truly bask in the afterglow of your success.
To truly say that you have arrived.
You’ll know when you see it. And that’s going to be very, very
soon.
The unmistakable air of OPULENCE at its finest
Signature ENVIRONS designed to take your breath away
Timeless ARCHITECTURE to remind you of Europe’s finest.
Bespoke LIFESTYLE to enthrall your senses and then some.
Expert CURATORS who deliver nothing but the best.
 A prime 34-acre corner plot
At the foot of the Yeoor Hills
An extravagant array of ultimate indulgences…
Coming soon!