Professional Documents
Culture Documents
Service Marketing Essay
Service Marketing Essay
Entereso 09/29/19
BA701
Product
The products in the 24/7 Library is composed of books and coffee. Books in the
business are not for sale but they can be borrowed within the premises of the business.
Lending of books is one of the services that the business provides to the client once
they paid for the entrance fee. For the coffee, it is not a part of the payment in the
entrance fee; the client will have to pay separately for the coffee they will be choosing
and they will just go to the circulation counter and ask for the coffee to the staff and pay
for it afterwards.
The business also offers printing, photocopy and free Wi-Fi. Just like the coffee,
printing and photocopying have separate payment and is not included in the entrance
fee. The clients will have to go to circulation counter in the middle of the store with the
library staff waiting for them to print or photocopy and pay for it afterwards. To add, Wi-
The business will charge for the entrance fee per head, and the entrance fee
includes the free Wi-Fi, their stay in the store, and the use of the facilities, books and
amenities. The business also offers coffee, printing and photocopying which is paid
from the reception desk and from there, they have to go to the reception desk where the
staff will ask for their payment for the entrance fee after that they will proceed to enter
their preferred area to stay. And in the middle of the store, they will see the circulation
desk where library staffs is stationed, it is where the customers will go if they want to
borrow a book, if they will buy coffee, and if they need something to be printed and
photocopied. Lastly, if the customer are done using the area, one of the library staff will
have to check the area where the customer used if there is a thing left and after that, fix
the chairs and other facilities. The customer leaving the store will be bid farewell by the
staff.