BPME2023 CREATIVITY AND INNOVATION

ACT-UUM
SEM1 2016/2017

TUTORIAL 2

1. To develop creative nation, we must focus on FOUR (4) domains of creativity activity
which are:
a) _____________________________________________________________________
b) _____________________________________________________________________
c) _____________________________________________________________________
d) _____________________________________________________________________

2. Social entrepreneurship is defined as

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

3. Why governments need social entrepreneurship?

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

4. List FIVE (5) characteristics of social entrepreneurs.

a) _____________________________________________________________________
b) _____________________________________________________________________
c) _____________________________________________________________________
d) _____________________________________________________________________
e) _____________________________________________________________________

5. Define social innovation.

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

6. The challenge of meeting the basic needs for food, water, shelter and healthcare require
high levels of creativity. Briefly describe the challenging assumptions about the bottom of
the pyramid.
A. The poor have no purchasing power and do not represent a viable market.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

1
 BPME2023 CREATIVITY AND INNOVATION
ACT-UUM
SEM1 2016/2017

B. The poor are not brand-conscious.

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

C. The poor are hard to reach.

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

D. The poor are unable to use and not interested in advanced technology.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

7. List FIVE (5) challenges in social entrepreneurship.

a) _____________________________________________________________________
b) _____________________________________________________________________
c) _____________________________________________________________________
d) _____________________________________________________________________
e) _____________________________________________________________________

8. Give SIX (6) tips to develop personal capabilities of social entrepreneurship.

a) _____________________________________________________________________
b) _____________________________________________________________________
c) _____________________________________________________________________
d) _____________________________________________________________________
e) _____________________________________________________________________
f) _____________________________________________________________________