A

Al ej an d ro F r an c es ch i
F Emmy Awarded Creative | Project Manager

Personal Profile
I am an Emmy awarded creative producer, director & technologist with 20
years of experience working in startups, education, government, TV, studio
features, and Fortune 500/100 tech. As a Lumiere awarded storyteller, in
challenging frontier technologies, such as AR and VR: I excel in creative
partnerships, product & project management. I represent brands, products,
marketing, advertising, design & vision with high quality narrative content
that delivers on measurable business goals, on time and budget. Please
refer to my LinkedIn profile for a full chronological work history. Thank you.

CONTACT WORK EXPERIENCE

CREATIVE GENERALIST
Address Facebook / Menlo Park, CA / 2017 - 2019
San Francisco, CA
• Multimedia Creative (video, motion design, VFX, animation, chromakey, studio) in
Email service of various departments at Facebook HQ, for internal & external marketing,
contactalejandrofranceschi@ editorial communications by management, brand, recruiting, engineering & c-suite
gmail.com • Cross-functional projects with brand video, runtime animation, VFX, VR, AR, UX,
scriptwriting, briefs, media agencies; vendors, digital asset management , LMS
Phone
• Develop, script, produce, & edit; create pitches & concepts; technical storytelling,
1.213.222.6839
visualization of data & abstract ideas; research & package content for in/external
LinkedIn
linkedin.com/in/ DESIGN MANAGER, CORPORATE COMMUNICATIONS and BRAND
alejandrofranceschi CISCO / San Jose, CA / 2015 - 2016
Recruited to elevate the style and quality of B2B and B2C communications.

EDUCATION • Managed worldwide stakeholder requests across the spectrum of hardware,

Bachelor of Science
Art Institute of Fort Lauderdale
Media Arts & Animation
Master of Art
Academy of Art University
Animation & Visual Effects
software, and services provided by CISCO, produced concise presentations and
designs while managing B.P.O. in India for around-the-clock workflows
• Facilitated transition from static, non-quantifiable presentations, to modular, data-
driven, responsive, and editable HTML5 presentations using visual content
management; helped develop initial AR marketing collateral for mobile & tablets,
another variant was used in data centers to measure for hardware sales
• Spoke & presented publicly for CISCO’s first SVOD Q&A’s in partnership with
Ragan Communications, on: Storytelling with AR, VR and 360 2D/3D content

ASSOCIATIONS STEREOSCOPIC CONVERSION SPECIALIST & VFX OUTSOURCING

Visual Effects Society (2017 - Present)
Global professional honorary society of
>4,000 of the best, vetted, VFX pros
N.A.T.A.S. (2007 – Present)
Inducted when awarded Emmy® by the
National Academy of TV Arts & Sciences
Legend3D / Los Angeles, CA / 2009 & 2017
• Before its current incarnation in Los Angeles, worked at the San Diego facility:
aiding in developing and proving that its proprietary stereoscopic conversion
technology could look every bit as great as native stereoscopic capture, with the
ability to adapt the depth to suit creative and visual effects requests at scale.
• Proved technology on: Iron Man I, The Matrix, 300, This Is It!, etc.; first contract
awarded: Disney’s Alice in Wonderland (Tim Burton’s live-action adaptation)
 A Al ej an d ro F r an c es ch i
F Emmy Awarded Creative | Project Manager

Personal Skills Technical skills

• Curiosity • Marketing, Brand & Social • Adobe CC | Foundry

• Autodidact • Animation & Visual Effects • Studio, Location & Vendor Production

• Leadership • Video Production & Post • Bilingual (English/Spanish)

• Adaptability • Project & Team Management • Office 365 & Communications

SOCIAL WORK EXPERIENCE CN…

SENIOR MULTIMEDIA PRODUCER
Facebook
Splunk> / San Francisco, CA / 2013 - 2014
Facebook.com/tempestvfx
• Designed, developed and constructed a $2M USD budgeted, on-site, broadcast-
Instagram compliant, production & post studio
instagram.com/ • Developed Branding and Identity, inclusive of: SEO, social media, crisis
management, and employee amplification
alejandrofranceschisf
• Designed and implemented a robust, permissions-based, digital asset
Twitter management system, with: taxonomy, 448-bit encryption, and 24/7/365 backup
twitter.com/ajlfx from on-premise to off-site cloud, for over 1 Petabyte of content

APPLE WORLDWIDE DEVELOPER’S CONFERENCE (WWDC)

Apple & Duarte Design / San Francisco, CA & San Jose, CA / 2013 & 2017
• Contracted to edit conferences presentations: managed HD multimedia post-
production video and motion graphics for web streaming, from 4K video and
WHY ME? image capture on SSDs; color grading, audio & presentation cleanup, compression,
with delivery same day as live event
• Edited projects with Final Cut Pro Suite, used XMP meta-tagging for archive of
I have devoted my education and career to
assets, projects and masters. View these streaming presentations from WWDC:
storytelling, which has always been closely
- https://developer.apple.com/videos/wwdc2013
tied to my love for cinema and tech, as - https://developer.apple.com/videos/wwdc2017
evidenced by my projects and employers.
AWARDS
I have excelled in advertising, series TV, and
EMMY | TELLY | AVA | AURORA LUMIERE
studio motion pictures, along with content
All for Outstanding Youth/Children’s Best Live – Action VR, for the 17 -
creation, social media and marketing.
Educational Programming; Series | minute narrative short: Rose Colored.
7 years of service with Dept of Ed.; USA Optimized 360 video link for mobile.
Contributing Author: Marketing New
Realities: An Introduction to VR, AR
INTERESTS AND HOBBIES
Marketing, Branding and Communications
(This book is now a part of the curriculum of
the Vancouver Film School.)

Member: Association of Marketing Art Biking Travel Swimming Photography

and Communications Professionals